About Digital Marketing Transformation
The change and evolution from a conventional marketing mix to predominantly digital marketing, including the use of a digital marketing mix (next subject) and modern marketing technology to prepare, execute, monitor, evaluate, refine and disclose marketing performance, is a description of Digital Marketing Transformation. Traditional marketing tactics would be needed, however closely merged with digital media, depending on the company situation ( e.g. B2B vs. B2C). Traditional gatherings can, for example, be marketed through all sorts of digital marketing, including social media. This is one of the booming markets in both presents and in the upcoming year.
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Digital Marketing Transformation market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
SAP (Germany), Alibaba (China), Hewlett Packard Enterprise, Adobe Systems (United States), Huawei (China), Accenture PLC (Ireland), Google (United States), IBM Corporation (United States), Microsoft Corporation (United States) and Baidu (China) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Tencent (China), CA Technologies (United States) and Oracle Corporation (United States).
Segmentation Overview
AMA Research has segmented the market of Global Digital Marketing Transformation market by Type (Website Optimization, Search Engine Optimization, Content Marketing, Paid Search, Email Marketing, Social Media, Artificial Intelligence and Others), Application (Retail, Automotive, Entertainment, Financial Services, Telecom and Consumer Goods) and Region.
On the basis of geography, the market of Digital Marketing Transformation has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Technology Type, the sub-segment i.e. IoT will boost the Digital Marketing Transformation market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization size, the sub-segment i.e. Large Enterprises will boost the Digital Marketing Transformation market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment Model, the sub-segment i.e. On-premises will boost the Digital Marketing Transformation market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adoption of Different Social Media and Platform
Market Growth Drivers:
Digitalizing Organizational Business Functions to Serve Changing Customer Preferences and Enhance Operational Efficiency, The Rapid Proliferation of Mobile Devices and Apps and Increasing Penetration of IoT and Adoption of Cloud Services
Challenges:
Lack of Skilled Personnel and Issues Related to IT Modernization
Restraints:
Security and Privacy Concerns for Confidential Data and High-Cost Associated with these Process
Opportunities:
Demand for Personalized Digital Transformation and Increasing Usage of Disruptive Technologies, such as AI, ML, and Big Data
Market Leaders and their expansionary development strategies
In August 2023, McKinsey & Company collaborates with Google Cloud, combining their expertise in marketing strategy and cloud technology to offer comprehensive digital transformation solutions.
In October 2023, Salesforce releases "Einstein Customer Journey Orchestration", a new AI-powered tool enabling personalized customer journeys across various touchpoints, from email to social media.
According to, European Automotive Association, more than 75% of the vehicles manufactured in this region are destined for exports. Annually, automotive exports account for 20% of the total export trade. Such a market scenario is forcing various countries in the region to establish better policies to attract foreign investment. Such factors are expected to boost the digital transformation market in this region.
Key Target Audience
Research and Development, Potential Investors, Marketing and Advertising Institutes, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.