What is SEO Services Market?
SEO stands for search engine optimisation. Its services are offered by the SEO agency which helps the company to succeed in SEO. It helps the businesses to increase the visibility in the search results on engines such as Google or Bing. Depending upon the requirement, there are different types of SEO services which focuses on search engine optimisation and online visibility. These include local SEO, eCommerce SEO, and voice SEO. The services can be provided according to location for instance, local, national and global.
The market study is being classified by Type (On page SEO, Off page SEO, Technical SEO and Others) and major geographies with country level break-up.
SEO.com (United States), Page traffic (United States), Brandloom (India), Straight north (United States), Ignite visibility (United States), Titan growth (United States), Boostability (United States), Big leap (United States), Victorious (United States) and Bruce clay Inc. (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Sure Oak (United States), Arcane marketing (United States), Search bloom (United States) and SEO valley solutions Pvt. Ltd. (Australia).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global SEO Services market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global SEO Services market by Type, Application and Region.
On the basis of geography, the market of SEO Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Focus of Businesses on Marketing
- Advantages Such as Increasing Brand Awareness and Online Visibility
Market Trend
- Increasing Popularity of Online Mode of Sales Channel
Restraints
- Availability of Alternative Options for Marketing
Opportunities
- Internet Penetration Across the Globe is Boosting the Market
- Rising Number of Social Media Users Couples with Increased Smartphone Users
Challenges
- Increased Competition May Hamper the Market Growth
On September 2019, GoDaddy has launched tools for website building, email marketing, search engine optimisation (SEO), and managing business profiles on platforms such as Instagram and Google My Business. The goal of the company is to help customer to focus on interactive engagement.
Key Target Audience
SEO service provider, Government associations, Research organisations, Software vendors and Others