What is Rower Market?
Rower Machine is those type of machine which is used to simulate the action of watercraft rowing aimed at the purpose of exercise as well as training for rowing. It is mainly used for cardio workouts and it also involves numerous muscle groups of the body namely legs, arms, and back, as well as strengthen the heart & lungs. Increase in health awareness and favorable demographics have also played an important role in positively impacting the growth of the market.
The market study is being classified by Type (Hydraulic Rowing Machine, Flywheel Rowing Machines, Magnetic Resistance Indoor Rowers, Water Rower and Others), by Application (Gym Equipment, Bicycle and Other Fitness & Bodybuilding Products) and major geographies with country level break-up.
WaterRower Machine (United Kingdom), Concept2 Inc. (United States), Water Rower Machine (United States), First Degree Fitness (United States), Lifecore Biomedical, Inc. (United States), HealthCare International (United States), Bodycraft (United States), Kettler Rowing Machines (United States), Stamina Products, Inc. (United States) and Sunny Health & Fitness (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are NordicTrack, Inc. (United States) and MedicalExpo (France).
The market is fragmented with numerous players focusing on technique and quality of the product due to which the global rower market can witness an upsurge in the forecast period Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Rower market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Rower market by Type, Application and Region.
On the basis of geography, the market of Rower has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increase in Youth Population and Improvement in Lifestyle
- Rise in Disposable Income of Individuals in Developing Countries
Market Trend
- Rising Demand for Boutique Rowing Studio is one of the Latest Trend in the Global Rower Market in Future
Restraints
- Issue Related to High Prices of Products
- Problem Regarding the Back Pain and Injuries, if the rower is used without Proper Training as well as Guidance
Opportunities
- Rising Demand from Emerging Economics Such As India, China and Others
- Government Initiatives to Promote Benefits of Physical Activity and Exercise
Challenges
- Lack of awareness regarding Rower Products
In November 2018, the CityRow Holdings, Inc. (United States) Company has launched Ultimate Digital Rowing Experience. It will benefit increased product portfolio of the company
Key Target Audience
Manufacturers of Rower, Suppliers of Rower, Wholesalers, Distributors, and Retailers of Rower, Research and Development (R&D) Companies, Research Organization, Federal Agencies and Others