Global Adserver Software Market Overview:
A computer server, specifically a web server, is referred to as an adserver. The adserver stores and delivers advertising used in online marketing to website visitors or users, and the adserver program is used to manage the entire advertisement phase of the adserver. One of the primary factors driving the growth of the adserver software market is the growing demand for conducting advertising campaigns for businesses across various industry verticals. Another factor driving the adserver software market is the rapid adoption of digital marketing, which is widening the application areas for online advertising and, as a result, fueling the adserver software market. Furthermore, the ability to customize software is trending in the adserver software market, as companies may change the software to meet their specific needs.
Growth Drivers
- Increase in Need for Conducting an Advertisement Campaign for Businesses across Different Industry Verticals
- Rapid Penetration of Digital Marketing
Market Trends
- Availability of Customization in Software
Roadblocks
- Lack of Awareness among the User
Opportunities
- Increasing Need for Customer Analytics and Intent to Target the Right Audience
- Growth Potential in Developing Countries
Challenges
- Less Adoption Rate for the Adserver Software
Competitive Landscape:
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are Google (United States), AdSpeed (United States), dJAX Adserver (India), Epom Ad Server (Ukraine), iPROM (India), AdgGare (India), AVID Ad Server (Cyprus) and NetGravity (United States). Considering Market by Enterprise, the sub-segment i.e. Small Enterprise will boost the Adserver Software market. Considering Market by Deployment Model, the sub-segment i.e. Cloud-Based will boost the Adserver Software market. Considering Market by End User, the sub-segment i.e. Publisher will boost the Adserver Software market.
What Can be Explored with the Adserver Software Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Adserver Software Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Adserver Software
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Adserver Software market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Adserver Software market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Adserver Software Providers, Government Regulatory and Research Organizations, End-Use Industries and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.