About Manuka Honey
Manuka honey is made from the nectar of the mānuka tree and is manufactured just in New Zealand and Australia. Because of the anti-bacterial properties of manuka honey, they're used majorly for medicinal purpose. The strong flavor and sweetness of manuka honey build them a potential sweetener and table sugar replacer. The common practice of usage of unconventional sweeteners is growing the popularity of manuka honey globally. Manuka honey is known to contain low fat and therefore is gaining its significance amongst the health-conscious consumers.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that New Zealand and Australian Vendors will contribute the maximum growth to Global Manuka Honey market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Comvita (New Zealand), Manuka Health (New Zealand), Arataki Honey Ltd (New Zealand), Watson & Son Limited (New Zealand), Capilano Honey (Australia), ApiHealth NZ Ltd (New Zealand), Wedderspoon (United States), Nature's Way Products (United States), Streamland (New Zealand), Pure Honey (New Zealand) and Cammells Honey (New Zealand) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Manuka Honey market by Type (UMF 5+ Manuka Honey, UMF 10+ Manuka Honey, UMF 15+ Manuka Honey, UMF 20+ Manuka Honey and Others) and Region.
On the basis of geography, the market of Manuka Honey has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Manuka Honey market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Function, the sub-segment i.e. Anti-inflammatory will boost the Manuka Honey market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Form, the sub-segment i.e. Raw Manuka Honey will boost the Manuka Honey market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End use, the sub-segment i.e. Food & beverage industry will boost the Manuka Honey market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution channel, the sub-segment i.e. Hypermarkets/Supermarkets will boost the Manuka Honey market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers:
Wide Application of Manuka Honey in the Food Industry As Well As For Medicinal Purpose, The Rising Health Conscious People Among the Globe, A shift in Consumption Pattern and Adoption of Healthy Lifestyle and Increasing Usage as a Table Sugar Alternative
Opportunities:
Rising Demand for the Natural and Herbal Ingredients and Emerging Demand from Economies
Market Leaders and their expansionary development strategies
In February, 2022 Three Peaks Manuka Honey has announced a merger with one of New Zealand’s premier mānuka honey companies, 100% Pure New Zealand Honey. The new business will trade as The Mānuka Collective.The Mānuka Collective is a new and exciting approach. It represents the joining together of entities across the honey supply chain, that all share a common vision; to create a world class end-to-end honey collective, and to spread the goodness of mānuka globally.
In October 2023, New Zealand-based The True Honey Co has launched of a manuka honey product with the highest levels of MGO (methylglyoxal) and UMF (unique manuka factor) in the world.The UMF Honey Association can confirm that The Rare Harvest 2050+ MGO manuka honey sample submitted by its member The True Honey Co has generated the highest ever recorded UMF test result at 34 UMF since our accredited laboratories were established
Key Target Audience
Manuka Honey Manufacturers, Manuka Honey Distributors/Traders/Wholesalers, Manuka Honey Subcomponent Manufacturers, Bakery and Confectionery Industries, Personal care products manufacturers, Industry Association and Downstream Vendors
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.