Cat Litter Market Scope
Cat litter is one of the key necessities for a cat owner other than cat food. It is used as a urine and faeces collection box for cats. Cats can roam freely at home but cannot always go out to relieve themselves. Various cat owners prefer not to let their cats outside the house due to human hostility, adverse weather and other reasons. Thus, usage of a cat litter box ensures the safety of their cats
According to AMA, the Global Cat Litter market is expected to see growth rate of 6.9%The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Cat Litter market throughout the predicted period.
Nestle (Switzerland), Clorox (United States), Church & Dwight (United States), Oil-Dri Corporation (United States), Mars Inc. (United States), Dr.Elsey's (United States), Pettex (United Kingdom), Ruijia Cat Litter (China), SINCHEM (China) and Weihai Pearl Silica Gel (Hong Kong) are some of the key players that are part of study coverage.
Segmentation Overview
The study have segmented the market of Global Cat Litter market by Type (Clumping and Conventional) and Region with country level break-up.
On the basis of geography, the market of Cat Litter has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Consumer inclination towards biodegradable cat litters in developed economies
Market Growth Drivers:
Increase in cat-owning household and Rise in sales of cat litter during cold and rainy seasons
Challenges:
Lack of awareness about cat litter in under-developed countries
Restraints:
High price of cat litter and Intense competition in top players
Opportunities:
Need to introduce cat litter products in under-developed countries
Market Leaders and their Expansionary Development Strategies
In October 2020, MARS Petcare, a subsidiary of the largest food company Mars Incorporated launched CATSAN, a non-clumping cat litter brand in India. The cat litter contains natural ingredients and is best suitable for all phases of the cat's life as it doesn’t stick easily like clumping litter.
In 2021, Omlet, the UK-based pet accessory manufacturer launched the No. 4 Clay clumping cat litter. This cat litter is made with highly absorbent bentonite clay balls and active carbon particles, which provides extreme order control minimizing wastage and improving general hygiene, freshness, and longevity.
Key Target Audience
Cat Litters Manufacturers, Raw Material Suppliers, Distributors, Emerging Companies, Research Professionals and End-users
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.