About Eye Tracking
Eye tracking is a technique which provides in full image quality when the image reflects on the retina. The device also gathers the data in the quickest ways, which is cost effective and provide the open source software platforms which is expected to drive the market of eye tracking technology.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Billion) |
CAGR | 23.6% |
The eye tracking market is expected to grow at a CAGR of around 25% in the coming years, driven by factors like technological advancements, increased awareness of its potential, and adoption across various industries. By addressing challenges and embracing new opportunities, eye tracking technology has the potential to revolutionize how we interact with machines, understand human behavior, and even diagnose certain medical conditions. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Eye Tracking market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Sensomotoric Instruments GmbH (Germany), Smart Eye AB (Sweden), SteelSeries (Denmark), SR Research Ltd. (Canada), Eyetech Digital Systems Inc. (United States), Applied Science Laboratories (United States), Tobii AB (Sweden) and LC Technologies (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Eyetracking Inc. (United States), Imotions (United States) and Polhemus (United States).
Segmentation Overview
AMA Research has segmented the market of Global Eye Tracking market by Type (Eye-attached tracking, Optical tracking and Electric potential measurement), Application (User Experience & Interaction, Performance Analysis and Research) and Region.
On the basis of geography, the market of Eye Tracking has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Component Type, the sub-segment i.e. Hardware will boost the Eye Tracking market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User Industry , the sub-segment i.e. Automotive will boost the Eye Tracking market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The rise in investment on smart & wearable technology and Increase in use of eye tracking technology in the military and aerospace sectors
Market Growth Drivers:
Increasing adoption of vision capturing technology in commercial spaces, particularly in industries and various sectors and Surging demand for contactless biometrics
Challenges:
High cost of eye tracking system
Restraints:
The growth in automation and rapid acceptance of robotics technology
Opportunities:
Increasing adoption of eye tracking to provides real-time visual processing and Rising use of eye-tracking for data in biometrics
Market Leaders and their expansionary development strategies
In May 2023, Google and Ubisoft collaboration leverages eye tracking in the upcoming "Skull & Bones" video game, allowing players to control in-game actions with their gaze, adding a layer of realism and immersion.
In March 2023, EyeSight has launched Pro VR headset integrates eye tracking capabilities, enabling foveated rendering (focusing processing power on areas where the user is looking) for smoother VR experiences.
Key Target Audience
Eye Tracking product Manufacturers, Technology Providers, Software & Hardware Companies, End User and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.