Eye Palettes Market Scope
Eye palettes are basically flat slate objects that are available in various shapes, carved with motifs, especially in small pieces, that contain a recessed area that holds the eye makeup. Eye palettes are available in a variety of colors and textures. These are usually available in powder form, but can also be found in liquid form. The key factors expected to drive the growth of the Eye Palettes market are the comfort and ease of use of the product. In addition, a significant increase in people's disposable income, economic growth of countries around the world, changing lifestyles of people, and increasing trend of using makeup products for the past few years are driving the growth of the global eye palette market Ahead. The increasing demand for herbal, natural, and organic makeup products thereby creates potential opportunities for manufacturers to develop and innovate new products for the market. These factors are expected to fuel the growth of the global makeup palette market over the forecast period. Marketing strategies such as promoting products on social networking sites and other websites along with celebrity recommendations of products are expected to continue to support the growth of the global makeup palette market over the next several years. However, the high cost of premium eye palettes is expected to dampen demand for the product in the global market.
There are various companies that are performing in the market, those companies are new geographic regions by adopting major strategic initiatives such as mergers & acquisitions, expansions, investments, new service launches, and many others. There are various key players are entering this market to capture market growth opportunities. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Eye Palettes market throughout the predicted period.
L’Oreal S.A (France), MAC Cosmetics (United States), Bobbi Brown (United States), Revlon, Inc. (United States), Anastasia Beverly Hills, Inc. (United States), NARS Cosmetics (United States), Urban Decay (United States), NYX Professional Makeup (United States), The Estée Lauder Companies Inc. (United States), Tarte Cosmetics (United States) and Dior (France) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Shiseido (Japan) and Maybelline (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Eye Palettes market by Type (Powder, Cream, Stick or crayon and Others(Loose pigments )) and Region with country level break-up.
On the basis of geography, the market of Eye Palettes has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
On 19th July 2018, L’Oréal Paris and Camila Cabello had together launched Havana-Inspired Makeup Collection for women. This collection mainly contained two shades of Havana Sun-Lit Bronzer and three shades of Havana Gotta Give Brow.
EU Commission regulation no. 1223/2009 is one of the main European legislation governing all the cosmetics products that are used in Europe. According to this regulation, a person is responsible for placing cosmetic products in European market and should thus keep the Product Information File (PIF) that needs to be updated on regular basis.
Market Trend
- Growing Consumer Awareness of the Negative Health Effects of Using Synthetic or Chemical Products
Market Drivers
- Booming Beauty Industry Is Driving Factor of Demand for Different Types of Eye Palettes
- Increasing Individual Grooming Among the Populace
Opportunities
- The Developed Lifestyle and Increasing Concentration on Trendy Look, Investment on Personal Care Products Are the Major Factors Projected the Opportunity to Drive the eye palettes Market In Future
Restraints
- Stringent Government Regulations for Colour Cosmetics Makeup Products
Challenges
- The Availability of Substitutes
- Increasing Competition In Between the Different Brands
Key Target Audience
Color Cosmetics Product Manufacturers, Color Cosmetics Product Distributors, Government Agencies, Commercial Research & Development Institutions, Government Organizations, Research Organizations, and Consulting Firms, Trade Associations and Industry Bodies and Others