Industry Background:
Gummy vitamins are chewable vitamins that have a texture and taste almost like gummy candies and are available during a sort of flavors, colors, and shapes. Gummy vitamins are commonly made up of gelatin, corn starch, water, sugar, and added colorings. Popular flavors include lemon, raspberry, cherry, and orange. Gummy vitamins are better tasting and easier-to-swallow than multivitamin tablets, but this accessibility comes at a big cost. Gummy vitamins are similar to candies but are chewable dietary supplements that are composed of nutrients. Initially, the gummy vitamins were consumed by the children unwilling to take medicines but now adults too have started consuming them.This growth is primarily driven by Inclination towards fortified gummies and The increasing awareness among the people and improving marketing portals.
Globally, a noticeable market trend is evident High Adoption for Children across the Globe
. Major Vendors, such as Church & Dwight Co Inc (United States), Nature Made (United States), Nordic Naturals (United States), Rainbow Light (United States), Smart Pants Vitamins (United States), Hero Nutritionals (United States), NDXUSA (United States), Sundown Naturals (United States), Nature Made (United States) and Nature's way (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 20th April 2021, Church & Dwight Co., Inc. has initiated a voluntary recall of select vitafusion gummy products after the Company's investigation of two consumer reports identified the possible presence of metallic mesh material in product lots manufactured in a four-day period between October 29 and November 3, 2020.
In March 2020, Church & Dwight Co. Inc., with its VitaFusion brand launched six new gummy vitamin products targeting immunity and skin disorders.
Regulatory Insights:
Vitamin D is affirmed as generally recognized as safe (GRAS) for use as a nutrient supplement in certain foods at the specified maximum levels in 21 C.F.R. § 184.90. The Food and Drug Administration (FDA) permits the fortification of some other types of foods with vitamin D under 21 C.F.R.
Market Drivers
- Inclination towards fortified gummies
- The increasing awareness among the people and improving marketing portals
Market Trend
- High Adoption for Children across the Globe
- Development of sugar-free vitamin gummies
- The innovation of vitamin gummies for pets is opening new avenues
Opportunities
High need for gummy vitamins in developed economies and A wide range of end-use applications for vitamin gummies
Challenges
Stringent government regulations
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Vitamin D Gummy Study Sheds Light on
The Vitamin D Gummy Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Vitamin D Gummy industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Vitamin D Gummy industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.