About Maternity Wear
Maternity wear garments are worn by women throughout the period of maternity. Previously, maternity wear garments were used to serve the purpose of hiding the baby bump, regardless of the fitting. In recent times, women became increasingly conscious of the fitting of the garments as well. Further, maternity wear is considered a part of fashion clothing furthermore. This issue has led to the steady growth of the maternity wear market across the world. An increasing variety of pregnant working girls could be a key issue responsible for the expansion of the maternity wear market. This factor is also fuelled by the increasing purchasing power of ladies. The high purchasing power of ladies has led them to pay a considerable amount of cash on maternity wears as well. Transition within the lifestyle of ladies in terms of dressing habits is another major issue responsible for the expansion of this market. Girls became a lot involved concerning the right fitting of their garments that include maternity garments also. In addition, celebrity influence is another issue that's driving the feminine population towards the acquisition of varied forms of maternity wear garments.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Analyst at AMA Research estimates that European and United States Vendors will contribute the maximum growth to Global Maternity Wear market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Firstcry (India), GAP (United States), Seraphine (United Kingdom), Arcadia Group (United States), Isabella Oliver (United Kingdom), H&M (Sweden), Pinkblush Maternity (United States), Zivame (India), Mamacouture (India), Marks & Spencer (United States), Belabumbum (United States), Boobdesign (Sweden) and Zara (Spain) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Yashram Lifestyle Brands (India), Mom Sotre (India), Hotmilk Lingerie (New Zealand), Mothercare (United Kingdom), Amoralia (United Kingdom), Tiffany Rose (United States), Bravado Designs (Canada) and House of Napius (India).
Segmentation Overview
AMA Research has segmented the market of Global Maternity Wear market by Type (Tops, Bottoms, Dresses and Tunics, Nightwear and Innerwear) and Region.
On the basis of geography, the market of Maternity Wear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets will boost the Maternity Wear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Price Range, the sub-segment i.e. Low Price Range will boost the Maternity Wear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Cotton will boost the Maternity Wear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Transition in The Lifestyle of Women in Terms of Dressing Habits
Market Growth Drivers:
Increasing Number of Pregnant Working Women, High Purchasing Power of Women and Increasing Influence from the Celebrity
Challenges:
Lack of Awareness in The Developing Regions and Intense Competition in The Market
Restraints:
High Price of The Apparel and Maintaining the Authenticity of The Products
Opportunities:
Increased Sale from The Online Channel
Market Leaders and their expansionary development strategies
On 13th December 2019, Mothercare Global Brand Limited (“Mothercare”), the global specialist brand for parents and young children, had announced that it has entered into binding heads of terms with Boots UK (“Boots”) for Boots to become our new exclusive franchisee of the Mothercare brand for the UK.
In March 2021, a UK based maternity brand, isabella oliver, first time launched 100% ethical and sustainable maternity capsule collection for spring/summer with a commitment towards bringing positive change in the fashion industry by using ethical means.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Maternity Wear, Suppliers and Distributors of Maternity Wear, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.