About Vitamin K2
Vitamin K2, also know as menaquinone, is mostly found in diary products and mostly obtained from meat, cheese and eggs. Growing use of vitamin K2 in healthcare industry is expected to bolster its demand as it is one of the key ingredients in supporting cardiovascular health long-term. Also, the deficiency of K2 in new born and in people with malabsorption disorders are further attributing to its growth.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
is a semi consolidated market due to the presence of less players. The players are focusing on strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Analyst at AMA Research estimates that Chinese Vendors will contribute the maximum growth to Global Vitamin K2 market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kappa Bioscience [Norway], NattoPharma [Norway], Gnosis [Italy], DSM [Netherlands], Viridis BioPharma [India], Frutarom [Israel], DuPont Nutrition & Health [Denmark], GeneFerm Biotechnology [Taiwan], Shanghai Reson Biotech [China], Guangdong Goodscend [China], Seebio Biotech [China] and Kyowa Hakko [Japan] are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Anderson Global Group [United States], NattoPharma USA, Inc [United States] and AlgaeCal [Canada].
Segmentation Overview
AMA Research has segmented the market of Global Vitamin K2 market by Type (Vitamin K2 (20), Vitamin K2 (35) and Vitamin K2 (45)), Application (Healthcare Products, Food & Beverages, Personal Care Products and Others) and Region.
On the basis of geography, the market of Vitamin K2 has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Form, the sub-segment i.e. Powder will boost the Vitamin K2 market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Demand for Personalized Nutrition, Increasing Use of Vitamin K2 in Personal Care Products and People Inclination Towards Organic Vitamin K2 Source
Market Growth Drivers:
Growing Deficiencies of Vitamins K2 and Rising Health Awareness of Use of Vitamin K2
Challenges:
Growing Counterfeit Vitamins Market and Issues Related with Over Consumption During Disease
Restraints:
Lack of Awareness About Use of Vitamin K2 and Stringent Government Regulations Regarding Use of Vitamin K2
Opportunities:
Huge Potential of Vitamin K2 Application in Healthcare Sectors and Growing Awareness About Vitamin K2 Products in Emerging Countries
Market Leaders and their expansionary development strategies
In June 2022, Balchem agrees acquired vitamin K2 player Kappa Bioscience, This acquisition accelerates strategies focus and vision to healthier place.
In October 2022, Kappa Bioscience, a leading manufacturer of vitamin K2 under the brand name K2Vital, is introducing “the first” USDA organic-certified all-trans, all-bioactive vitamin K2-MK7 for oil-based health applications on the US market.
Key Target Audience
Vitamin K2 Manufacturers, Vitamin K2 Distributors/Traders/Wholesalers, Vitamin K2 Subcomponent Manufacturers, Industry Association, Downstream Vendors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.