Industry Background:
CaaS, as a sub-group of SaaS (Software as a service) approach, moves the content from servers to the vendor’s cloud. meaning that each CaaS user doesn’t have to set up, maintain, and scale the infrastructure on their own. This service model focuses on managing structured content into feeds that other applications and properties can consume and make use of the content in line with particular needs. Unlike a conventional or ‘coupled’ architecture (where the backend is deeply integrated with the frontend) in an exceedingly headless CMS or CaaS, frontend and backend are completely separate systems. Content as a Service allows content to be created and stored within the CMS, so channeled to any platform via APIs and it's up to the developer to make and develop the presentation tier. This presentation tier may be an internet site, a mobile app, or a feed into a device’s interface.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
Key Companies Profiled | Contently Inc. (United States), Vubiquity Inc (United States), Drupal Connect, Inc. (United States), Feed Syndicate (United States), Hippo B V (Netherlands), Influence & Co. (United States), eZ Systems AS (Norway), Sitecore (United States), Contentful (Germany) and Contentstack (United States) |
This growth is primarily driven by Increasing demand due to channel proliferation, multiple model option, personalization, and provides insights.
Globally, a noticeable market trend is evident The proliferation of digital content across the business and the increasing need for delivering the contextualized user experience The Internet Software & Services sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Contently Inc. (United States), Vubiquity Inc (United States), Drupal Connect, Inc. (United States), Feed Syndicate (United States), Hippo B V (Netherlands), Influence & Co. (United States), eZ Systems AS (Norway), Sitecore (United States), Contentful (Germany) and Contentstack (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Key Developments in the Market:
On 26th May 2021 - Sitecore the global leader in digital experience management software, today announced that it has completed its acquisition of London headquartered Moosend, a SaaS-based marketing automation platform provider. The acquisition of the Greek technology start-up Moosend is a significant milestone in Sitecore’s evolution to become a SaaS-based digital experience platform capable of supporting the most sophisticated digital experiences. and On 10th Nov 2020 - Vubiquity, part of the Amdocs Media Division and one of the leading global providers of premium content services and media technology solutions, announced that it has signed a multi-year extension to its current partnership with Cellcom Israel Ltd., to provide licensing and processing for its leading premium content service Cellcom TV with more than 245,000 subscribers.
Influencing Trend:
The proliferation of digital content across the business and the increasing need for delivering the contextualized user experience
Market Growth Drivers:
Increasing demand due to channel proliferation, multiple model option, personalization, and provides insights
Challenges:
The Complexities associated with Content as a Service
Restraints:
Data Privacy and Security Concerns
Opportunities:
Rising Demand due to Technological Advancement and Need for Delivering Contextualized User Experience
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Content as a Service (CaaS) Market
- Analysis about New Entrants in Content as a Service (CaaS) Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Content as a Service (CaaS) Study Sheds Light on
The Content as a Service (CaaS) Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Content as a Service (CaaS) industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Content as a Service (CaaS) industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.