About Ad Experience Platform
The Ad experience platform provides the advertisement experience to customers that get updated on the real-time insights with the help of AI. For small-medium and large size business, it is very useful for brand awareness and providing their product offering information. More than ever customers now are more on a digital platform that requires businesses to engage in the Ad experience platform for gaining maximum customers.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The competitive landscape of the Ad Experience Platform market is led by key players like Google, Facebook, Adobe, The Trade Desk, and Criteo. These companies offer comprehensive solutions for ad creation, targeting, and optimization, catering to the needs of marketers and advertisers. The competition revolves around delivering effective ad targeting, high-quality placements, and advanced analytics capabilities. The market is dynamic, with ongoing innovation and new entrants aiming to gain a competitive edge in this rapidly evolving space. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Ad Experience Platform market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
RevJet, Inc (United States), Adobe Inc (United States), Make Thunder (United States), Advangelists, LLC (United States), Mobiquity Technologies (United States), Outbrain (United States), InMobi (India) and Sprinklr (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Ad Experience Platform market by , Application (Small-medium size Enterprise and Large Size Enterprise) and Region.
On the basis of geography, the market of Ad Experience Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Pricing Option, the sub-segment i.e. Paid will boost the Ad Experience Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-Based will boost the Ad Experience Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Digital Marketers will boost the Ad Experience Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Adoption of Ad Experience Platform Among Small-medium Size Businesses for the Reach and Introduction of AI in Ad Experience Platform for Real-Time Updates
Market Growth Drivers:
Growing Digitalisation in Every Industry Around the Globe and Need for Increasing Brand Reach in Online Platform as More People are Present in Digital Platform
Challenges:
Expensive Ad Campaign Bidding on Ad Experience Platform
Restraints:
Less Attention of Consumer in Advertising Might be the Hindrance for Ad Experience Platform
Opportunities:
Advanced Strategies about the Ad in Cross-platform Strategies will Boost the Ad Experience Platform
Market Leaders and their expansionary development strategies
In November 2021, Outbrain Acquired video Intelligence AG, Expanding its Brand and Video Offering. it entered a definitive agreement to acquire video intelligence AG (“vi”), a Swiss-based contextual video technology platform for digital and Connected TV media owners.
On 10th December 2019, RevJet, the only unified platform that simplifies digital ad experience management for Fortune 500 marketers, announced new capabilities to build, personalize, update, and manage Google native ads, including Gmail and Google Responsive Display. With this integration, marketers manage Google's social and native ads alongside ad creative across video and display channel campaigns — all from RevJet's unified SaaS platform.
Key Target Audience
Ad Experience Platform Developers, Ad Experience Platform Industry Associations, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.