Market Overview:
Mobile location-based services deliver a promising opportunity for service providers and retailers to analyze the consumer behavior. These services offer customers high value and help them achieve their shopping goals. Many companies are heavily investing in technology development and aiming to become more competent in this industry. The major goal behind the goal of location-based mobile marketing is to grab the attention of the users and hopefully turn them into customers.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 202 |
Forecast Period | 2023-2028 |
Historical Period | 2018-202 |
Unit | Value (USD Million) |
Key Companies Profiled | Intellias Ltd. (Germany), W2S Solutions (United States), Google Inc. (United States), Location-Based Technologies (United States), Groundtruth (United States), Foursquare (United States), Uber (United States), Groupon (United States), Facebook (United States) and Baidu Inc. (China) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region or narrow down segments in the final scope subject to feasibility |
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics of major and emerging geographies across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Key Players of Mobile Location-Based Services Market Study:
Intellias Ltd. (Germany), W2S Solutions (United States), Google Inc. (United States), Location-Based Technologies (United States), Groundtruth (United States), Foursquare (United States), Uber (United States), Groupon (United States), Facebook (United States) and Baidu Inc. (China)
Mobile Location-Based Services Market Segment Analysis
Scope | Sub-Segments |
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Application / End User | Consumer, Enterprise and Public Safety |
Services | Maps and Navigation {Maps, Routing, and Assisted Navigation},Tracking Services {Friends & Family Finder, Traffic, and Vehicle Tracking},Information Services {Local Search, City Guides, and User Generated Content} |
Operating System | Android,IOS |
Influencing Trend:
Rapid Development in Technology Such as Artificial Intelligence and Machine Learning
Market Growth Drivers:
Increase in Penetration of Smartphones in Developed and Developing Economies, Growing Demand for Real-Time Location Services and Increase in Number of New Market Entrants
Challenges:
Lack of Availability of Reliable Positioning Services Seamlessly and Increase Concern towards Privacy Protection Issues
Restraints:
Required Huge Investment to Enter in this New Market
Opportunities:
Growing Demand for Target Based Marketing across Various Industries
Some of the other players that are also part of study are Place IQ (United States) and Telenity (United States). The Global Mobile Location-Based Services market is gaining huge competition due to involvement of United States companies that constantly invest in research & development to meet market expectation with new innovation.
Latest Industry Highlights:
In Aug 2021, Appen Limited announced the acquire Quadrant. Through this acquisition Quadrant and Appen's business will be strongly positioned to deliver high-quality data to organizations that rely on geolocation for their business. Through this initiative, both companies become more competitive in this industry.
In March 2021, GroundTruth, a leading location-based marketing and advertising technology company, acquired Addy, a leading online local advertising store. The acquisition combines Addy's self-service advertising technology and UI with GroundTruth's location-based advertising capabilities, giving small businesses seamless access to marketing solutions that drive important business outcomes like location visits.
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Mobile Location-Based Services market.
In order to reach an exhaustive list of functional and relevant players, various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep into important geographies by players, and a thorough validation test is conducted to reach the most relevant players for survey in Mobile Location-Based Services market.
Identification of total players or companies operating in the global market which is further concentrated to fewer or most impacting players which are considered under the reports scope. In order to make a priority list sorting is done based on revenue generated based on the latest reporting with the help of paid databases such as Factiva, Bloomberg, etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Mobile Location-Based Services Providers, Government Regulatory and Research Organizations and End-Use Industries.
This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth, etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that include Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.