Multivitamin Capsules Market Scope
A multivitamin is the preparation which is intended to serve as a dietary supplement with vitamins, dietary minerals, and other nutritional elements. These preparations are available in the form of tablets, capsules, pastilles, powders, liquids, or injectable formulations. It provides vitamins not taken in through the diet. Multivitamins are used to treat vitamin deficiencies caused by illness, pregnancy, poor nutrition, digestive disorders, and many other conditions.
According to AMA, the Global Multivitamin Capsules market is expected to see growth rate of 6.4%The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Multivitamin Capsules market throughout the predicted period.
Amway (United States), Abbott (United States), Bayer (Germany), Arkopharma (France), Pfizer (United States), Nature’s Bounty (United States), Herbalife International of America, Inc. (United States), Ionova (China), Ayanda (United States) and NutraMarks, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are American Health, Inc. (United States), Sona (United Kingdom), DuPont de Nemours, Inc. (United States), Centurion Laboratories Private Limited (India), Dwarkesh Pharmaceuticals Private Limited (India) and Mylan N.V. (United States).
Segmentation Overview
The study have segmented the market of Global Multivitamin Capsules market , by Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-Cancer and Others) and Region with country level break-up.
On the basis of geography, the market of Multivitamin Capsules has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Inclination of Individuals Towards the Healthy Foods
Market Growth Drivers:
Increasing Demand of medical-speciality Nutritional Supplements is Fuelling the Market and Increased Adoption of Sports Based Nutritional Supplements
Challenges:
Higher Consumption may Lead to Health Issues
Restraints:
Fluctuating Raw Material Prices is Hampering the Market
Opportunities:
Increasing Promotional Activities is Boosting the Market and Increasing Awareness About the Dietary Supplement
Market Leaders and their Expansionary Development Strategies
In January 2019, Abbott has acquired Cephea Valve Technologies, Inc. which provides catheter delivered mitral valve regurgitation products/heart
In January 2023, HealthOK, a vegetarian multivitamin tablet from the house of Mankind Pharma, has undergone repackaging recently. HealthOK tablet will now come in a new pack of 10 tablets for Rs 110. The new package replaces the earlier 15-tablet pack, which was available for Rs 150.
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organisations and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.