About Account-Based Marketing Consulting Service
Account-based marketing (ABM) is a term for a timeless strategy targeted account selling. With the account-based marketing approach, marketing and sales teams work together to identify high-potential accounts and also target them with customised tactics designed for converting them into customers. The account-based marketing consulting services complement the lead generation policy, in which companies turns their attention towards high-value accounts and attempt to connect with and target stakeholders. It has the intent to generate more revenue and boost business productivity.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Account-Based Marketing Consulting Service market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Six & Flow (United Kingdom), Agent3 (United States), Madison Logic (United States), Brafton (United States), TOPO (United States), Celsius GKK International (United Kingdom), Convince & Convert (United States), DemandGen International (United States), Gorilla 76 (United States) and Heinz Marketing (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Hero Digital (United States), Ignitium (United States), Intelligent Demand (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Account-Based Marketing Consulting Service market by Type (Online Service and Offline Service), Application (Individual, Enterprise and Others) and Region.
On the basis of geography, the market of Account-Based Marketing Consulting Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organisation size, the sub-segment i.e. SMEs will boost the Account-Based Marketing Consulting Service market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Account Type, the sub-segment i.e. Strategic account-based marketing will boost the Account-Based Marketing Consulting Service market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Technological Advancements in Account-Based Marketing
Market Growth Drivers:
Increasing Need for Identifying the Right Audience and Rising Customer Lifetime Value
Challenges:
Lack of Awareness May Hamper the Market
Restraints:
Inaccuracies in Data Sets
Opportunities:
Rising Adoption of Cloud-Based Solutions and Impact AI and Big Data Analytics on Account-Based Marketing
Market Leaders and their expansionary development strategies
In April 2020, Accenture has acquired Yesler, a business-to-business (B2B) marketing services agency that helps many of the world’s leading brands run their global marketing programs and operations at speed and scale. Terms of the transaction were not disclosed.
In January 2024, ITSMA has launched a specialist Professional Services Practice, driven by the escalating demand for professional services firms to win, grow, and retain their most strategic accounts through more effective key client programs.
Key Target Audience
Account based marketing consulting service providers, Government associations, Research organisations, Software vendors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.