Global SaaS-based CRM Software Market Overview:
Customer Relationship Management software is a category of software that assists a broad set of applications designed to help businesses to manage customer data, customer interaction, access business information, automate sales, track leads and many other functions. CRM helps in making business more efficient and increase revenue per employee. CRM assists in creating repeatable successful processes. Industries are trying to get Competitive advantage in such a multi-channel customer environment and hence want to increase data processing speed and to maintain good customer relationship. Henceforth adoption of CRM software is increasing continuously. According to AMA, the Global SaaS-based CRM Software market is expected to see growth rate of 6.2% and may see market size of USD34.86 Billion by 2026.
Growth Drivers
- Increasing necessity of computing data and fast results
- Endorsement of cloud-based technologies
Market Trends
- Rapid Technological advancement in software
- Increasing popularity of mobile CRM
Roadblocks
- Complications in Cloud Integration
- Security threats like data hacking, related to cloud-based CRM software
Opportunities
- Increment in use of web-based interfaces
- Increasing applications in BFSI, healthcare, IT & telecommunication industries
Competitive Landscape:
Key players are adopting numerous strategy to gain market attention and to increase their market share, this strategy can be listed as increasing product portfolio, making partnership to adopt certain technologies and acquiring small players to finish competition in the future. As well as investing money in R&D sector to make up-gradations in the product.
Some of the key players profiled in the report are SAP AG (Germany), Salesforce.com (United States), Oracle Corporation (United States), Adobe Systems Inc. (United States), Microsoft Corporation (United States), Amdocs (United States), Huawei Technologies Co. Ltd (China), Convergys Corporation (United States), Infor Global Solutions, Inc. (United States), SYNNEX Corporation (United States), SAS Institute Inc. (United States), The Sage Group Plc (UK), IBM Corporation (United States), Infusionsoft (United States), Verint Systems Inc. (United States) and SugarCRM (United States). Additionally, following companies can also be profiled that are part of our coverage like IMS Health (United States), NICE Ltd. (Israel), NetSuite Inc. (United States) and ZOHO Corporation (India). Analyst at AMA Research see United States Players to retain maximum share of Global SaaS-based CRM Software market by 2026. Considering Market by Deployment Model, the sub-segment i.e. Cloud-based will boost the SaaS-based CRM Software market.
What Can be Explored with the SaaS-based CRM Software Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global SaaS-based CRM Software Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in SaaS-based CRM Software
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global SaaS-based CRM Software market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in SaaS-based CRM Software market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Technology Investors, Research/Consultancy firms, Technology Solution Providers, Government Bodies, Regulatory agencies and Corporate.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.