About Kids Shampoo
Kids Shampoo is the most common hair care product, accounting for the majority of hair care products. The shampoo is normally a viscous liquid, with the exception of a waterless solid form like a bar. Shampoo was created to replace soap in the cleansing of the scalp and hair by eliminating excess sebum, dandruff, environmental dust, and hair care product residues. The majority of filth, including sebum, is insoluble in water and hence cannot be properly eliminated by water alone. As a result, a shampoo with a variety of surfactants is required. Surfactants typically make up 10% to 20% of a shampoo's content. These types of shampoo are Ideal for cleansing and caring for newborns and children's fine hair and fragile scalps while reducing the danger of dryness and irritation.
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
CAGR | 4.2% |
Lot of manufacturers are offering families with variety of options in the kid's shampoo market. They are increasingly tapping for formulations like bereft of parabens, sulfates, and phthalates. Many aspiring players are leaning on offering gluten-free options. With rising awareness about the side effects of chemical formulations and ever changing users needs for shampoo products that includes organic ingredients, players are expanding their product offering and positioning themselves in intense competitive market. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Kids Shampoo market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
LO’real (France), The Himalaya Drug Company (India), Weleda (Switzerland), Earth Mama Angel Baby (United States), Beiersdorf (Germany), Mothercare (United Kingdom), P&G (United States), Jason Natural (United States), Avalon Natural Products (United States), Reveur (United States), The Honest Company (United States) and Naturally Curly (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Nature's Gate (United Kingdom), Andalou (United States) and Tamanohada (Japan).
Segmentation Overview
AMA Research has segmented the market of Global Kids Shampoo market by Type (Medicated Shampoo and Non-medicated Shampoo) and Region.
On the basis of geography, the market of Kids Shampoo has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022. If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets/Hypermarkets will boost the Kids Shampoo market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Pouch will boost the Kids Shampoo market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increase In Use of Medicated Shampoo for Kids and Growing Disposable Income in The Developing Economies
Market Growth Drivers:
Growing Awareness of Self-Care Among Kids, Growing Popularity of Multifunctional Shampoos and Increasingly Pitching for Formulations
Challenges:
Intense Competition in The Market
Restraints:
High Cost of The Shampoo
Opportunities:
Manufacturers Are Aiming at Offering Family A Variety of Options
Market Leaders and their expansionary development strategies
In April 2022- Grove Collaborative, a leading sustainable consumer goods brand and plastic-neutral shop, partnered to the debut of Peach Kids, the first-ever 100 percent plastic-free, natural hair, and body care system designed specifically for children.
In September 2021- Coty Inc. announces the launch of Kylie Baby, a new brand. The safe, gentle, clean, and conscious baby care products for babies and kids will be available exclusively on the brand’s Direct-to-Consumer website.
Key Target Audience
Manufacturers of Kids Shampoo, Suppliers and distributors of Kids Shampoo, Governmental and Regulatory bodies and End-Users
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.