About Men Care Products
Men Care products are intended for use by the male population. These include cosmetic products, perfumes, shaving essentials, bathing products and many more. These products are typically used by men aged between 18 to 24 years. Rise in the middle-class population in emerging countries is paving way for personal care products developed for men. The development of fashion magazines for men has raised concerns among men for their appearance. Along with that, TV commercials and social media have evolved mentalities that has led to increased acceptance of men's care products worldwide.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the Men Care Products market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Men Care Products Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Philips (Netherlands), Procter & Gamble (United States), Estée Lauder Companies (United States), Beiersdorf (Germany), TOM Ford (Italy), Dolce & Gabbana Srl (Italy), L'Oréal (France), Johnson & Johnson (United States), Ralph Lauren (United States) and Chanel (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Edgewell Personal Care (United States), Molton Brown (Japan), Braun (De'Longhi) (Italy), Recipe for Men (Sweden), Bio Veda Action Research Co. (India), Panasonic (Japan), Marico (India), Spectrum Brands (United States), Zed Lifestyle Pvt. Ltd. (India), Wahl Clipper (United States) and Himalaya (India).
Segmentation Overview
AMA Research has segmented the market of Global Men Care Products market by Type (Face Care, Hair and Beard Care, Skin Care, Body Care, Oral Care and Others), Application (Home Use, Salons and Others) and Region.
On the basis of geography, the market of Men Care Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Chemical-Based will boost the Men Care Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channels, the sub-segment i.e. Online {E-Commerce, Company Website} will boost the Men Care Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increased Preference for Products with Natural Ingredients Since They Are Perceived As Purer and Safer
Market Growth Drivers:
Increased Projection of Men in Media Leading To Evolved Mentalities, Growing Consciousness for Physical Appearances among Men and Product Innovation and Booming Population Are Further Driving the Market
Challenges:
Highly Established Market Leading To Difficult Penetration of New Entrants
Restraints:
Low Income Levels in Underdeveloped Nations
Opportunities:
Changing Consumption Patterns of Millennials is Rising Focus on Grooming, The Boom of Supermarkets and E-Commerce Businesses Is Raising Awareness and Increased Exposure to Social Media Is Further Growing Awareness
Market Leaders and their expansionary development strategies
In July 2019, Panasonic launched its “best and fastest” electric shavers to date to the Australian market. The ES-LV6Q and ES-LV9Q feature a five-blade cutting system, a new five-direction shaver head and an optimized shaving sensor to detect beard density. Both shaver models can be used wet or dry and come with a pop-up trimmer for quick pre-shave cutting or detailed grooming. According to Panasonic, both models are the fastest electric shavers it has ever created, based on 70,000 cross-cutting actions per minute.
In December 2018, Procter & Gamble (P&G) has purchased Walker & Company Brands, maker of Bevel men’s grooming products and Form beauty products. For P&G, Bevel adds a line of razors and shaving products meant to eliminate skin problems like razor bumps that disproportionally impact men. (P&G) has acquired the start-up aiming to build the Procter & Gamble for men of color.
Key Target Audience
Men Care Products Manufacturer, Men Care Products Traders/Distributors/Suppliers, Men Care Products Raw Material Supplier, Men Care Products End-User, Regulatory & Government Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.