About Fitness Apps
A fitness app is an application, which can be downloaded on any mobile device and used anywhere to get fit. Fitness apps can perform numerous functions such as allowing users to set fitness goals, gathering workout ideas, tracking caloric intake, and sharing progress on social media to facilitate healthy behavior change. They can be used as a platform to encourage healthy behavior change with personalized workouts, fitness advice and nutrition plans. Furthermore, fitness apps can work in conjunction with wearable devices to synchronize their health data to third-party devices for easier accessibility. Through using gamification elements and creating competition among friends and family, fitness apps can help incentive users to be more motivated.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Billion) |
CAGR | 24.3% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Fitness Apps market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Google LLC (United States), Samsung Electronics Co., Ltd (South Korea), TomTom International BV (The Netherlands), Lenovo Group Limited (Hong Kong), Nike, Inc. (United States), Adidas AG (Germany), Under Armour, Inc. (United States), Wahoo Fitness (United States), Azumio Inc. (United States), Asics Corporation (Japan), Grand Apps (United States) and FitBudd, Inc. (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Everfit (United States), Fitness Blender (United States) and MyFitnessPal, Inc. (United States).
Segmentation Overview
AMA Research has segmented the market of Global Fitness Apps market by Type (Workout and Exercise Apps, Disease Management, Lifestyle Management {Sleep Tracker and Period & Ovulation Tracking}, Nutrition & Diet, Personal Training Apps and Others), Application (Households and Commercial) and Region.
On the basis of geography, the market of Fitness Apps has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Southeast Asia, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Streaming Type, the sub-segment i.e. On-Demand will boost the Fitness Apps market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. Android will boost the Fitness Apps market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Device Type, the sub-segment i.e. Smart TVs will boost the Fitness Apps market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Subscription, the sub-segment i.e. One Time will boost the Fitness Apps market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Wearable Technology is the Number 1 Fitness Trend, Use of Gamification in Fitness Application and The Emerging Social Media Integration in Fitness Application
Market Growth Drivers:
A Significant Increase In The Obese Population, Changing Lifestyles, Increasing Health Concerns, Increasing Awareness Regarding Health and Nutrition and Increasing Penetration of Mobile Devices, And Availability of High-Speed Internet Services
Challenges:
Availability of Large Number of Players in the Market
Restraints:
Security Threats May Hinder the Growth of the Market
Opportunities:
The Rapidly Growing Smartphone Users Across the Developing Countries
Market Leaders and their expansionary development strategies
In April 2020, Samsung Partners with Leading Personal Fitness Brands to Launch Wellness Apps on Its Smart TV Platform. Samsung Smart TVs will have access to six new health and wellness apps in partnership with leading fitness brands - barre3, Calm, Echelon, Fitplan, Jillian Michaels Fitness and obé Fitness.
In November 2019, Fitbit, Inc. announced that it has entered into a definitive agreement to be acquired by Google LLC. This acquisition is expected to boost the fitness related apps and solutions.
Key Target Audience
Fitness Apps Developers, Potential Technology Investors, Regulatory & Government Bodies, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.