About E-commerce Platform
The E-commerce platform is a technology that allows companies to build an online store and run one's own business online. The platforms provide various tools to build and manage the site including the products and day to day operations including buying as selling of products, shipping, etc. An ecommerce platform is the content management system (CMS) and commerce engine websites use to manage catalogued products, register purchases and manage a user's relationship with an online retailer. The market is driven by the people who wants to build their own business online, for brand awareness and wider reach of audience. The platforms provide omnichannel solutions as the consumption of different types of devices has increased with the rising digitalization, it facilitates ease of using the e-commerce platform. However, the market is impacted by the prevailing economic slowdown and the pandemic on some level.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The best e-commerce platform for your business will depend on your specific needs and budget. Consider factors such as the size and type of your business, your technical expertise, and your growth plans. It's also helpful to research and compare different platforms before making a decision. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global E-commerce Platform market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
WooCommerce (United States), Shopify Inc. (Canada), Magento, Inc (United States), OpenCart Ltd (United Kingdom), Big Cartel, LLC (United States), PrestaShop (France), Pinduoduo (China), Volusion (United States), Rakuten (Japan) and Global Sources (China) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Alibaba Group (China), Shop Factory (Israel), BigCommerce (United States), NetEase, Inc. (China) and Mercado Libre (Argentina).
Segmentation Overview
AMA Research has segmented the market of Global E-commerce Platform market by and Region.
On the basis of geography, the market of E-commerce Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Business Model, the sub-segment i.e. Business-to-Business will boost the E-commerce Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment Type, the sub-segment i.e. On-Premises will boost the E-commerce Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticle, the sub-segment i.e. Retail will boost the E-commerce Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Omni Channel Solutions in E-commerce Platform and Emerging Number of Companies in E-commerce Platform for its Brand Building
Market Growth Drivers:
Need for the Brand Awareness, Eliminating the Geographical Barriers and Reaching a Wider Audience and Demand for Exemplary Customer Services and Customizable Option
Challenges:
Major Issues Due to Technological Errors and Slow Page Loading
Restraints:
Cyber Vulnerabilities and Limited Integration of Third-Party Apps Hindering the E-commerce Platform Market
Opportunities:
The Adoption of Virtual Showroom in E-commerce and Rising Demand for the Online Shopping Facility with the Growth in Digitalisation
Market Leaders and their expansionary development strategies
In October 2023, Meesho partners with Meta to launch "BharatAds Lite" Meesho, an Indian social commerce platform, partnered with Meta (formerly Facebook) to launch "BharatAds Lite," a simplified advertising platform designed for small businesses in India. This move aims to make online advertising more accessible and affordable for smaller players in the Indian e-commerce market.
In June 2023, Walmart announced the expansion of its "Marketplace Fulfillment" program, offering third-party sellers the option to have their products stored and shipped by Walmart. This move aims to improve fulfillment times and compete more effectively with Amazon in the marketplace space.
Key Target Audience
E-commerce Platform Providers, E-commerce Platform Industry Associations, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.