About Pashmina Shawls
Pashmina Shawls is one of the world's finest cashmere wool. It is made from the Himalayan Mountain Goat, indigenous to Central Asia's mountains. Pashmina Shawls has great demand in Asia and the Middle East because it is known for its good qualities and is very popular in the west. Pashmina wool is known for its softness, luxury and is also called as best wool in the world. Finest Kashmiri wool is derived from the Himalayas region. While the demand is continuously growing in the European region majorly in the Asia Pacific, other markets in the European Union have not completely recovered from the recent economic crisis, which has reduced demand for goods like a pashmina.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
This industry is witnessing an increasing number of new market entrants. Market key players are focusing on advanced digital technologies, improving efficiency, and other services. Market growth opportunities are captured by tracking the ongoing technological advancement, services development, and others. Analyst at AMA Research estimates that India Vendors will contribute the maximum growth to Global Pashmina Shawls market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Pashmina.com LLP (India), Andraab (India), Bhat Brothers (India), Cashmere Pashmina Group (United States), Ahujasons (India), The Kashmir Company (United States), Saboori International (India), G.M.Dehqani & Sons (India), SK Pashmina Industries (Nepal) and Cashmere Zone (Australia) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Nepal Pashmina Industry (Nepal), NepaCrafts Product (Nepal) and Chyangra Pashmina (Nepal).
Segmentation Overview
AMA Research has segmented the market of Global Pashmina Shawls market by Type (Solid Pashmina, Embroidered Pashmina, Pattern Pashmina, Reversible Pashmina and Others) and Region.
On the basis of geography, the market of Pashmina Shawls has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channels, the sub-segment i.e. Online Sales Channels {E-Commerce Website, and Company Website} will boost the Pashmina Shawls market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Materials, the sub-segment i.e. Silk/Pashmina Blend will boost the Pashmina Shawls market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Gender, the sub-segment i.e. Men will boost the Pashmina Shawls market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing demand for handmade shawls and Increase adoption of shawls mixed with silk materials
Market Growth Drivers:
Rapid Advancement in Distribution Channels and Growing demand in the Asia Pacific and the Middle East regions because of its high quality
Challenges:
High Cost Associated with Pashmina Shawls majorly pure pashmina shawls
Restraints:
Mechanization and competition from China and Iran are disrupting Kashmir’s ancient crafts – and hurting livelihoods
Opportunities:
It is the Largest Export item in Nepal
Market Leaders and their expansionary development strategies
In April 2023, Sustainable fashion brand Veja collaborates with Kashmiri artisans to create a limited-edition line of hand-woven pashmina shawls using organic dyes and eco-friendly practices. Veja's collaboration with Kashmiri artisans presents a positive step towards a more sustainable and ethical pashmina industry. By raising awareness, promoting fair trade practices, and showcasing eco-friendly alternatives, this initiative paves the way for a future where cultural heritage and environmental responsibility can coexist.
In June 2023, The Indian government launches a Pashmina Revival Program to revitalize the industry, support traditional weaving techniques, and boost exports. The Pashmina Revival Program presents a promising opportunity to revitalize this culturally significant industry, benefitting artisans, communities, and the Indian economy. Close monitoring, collaborative efforts, and a focus on addressing existing challenges will be key to unlocking the program's full potential and ensuring the sustained legacy of pashmina shawls.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Corporate Identity Design Providers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.