Industry Background:
It is important to recognize that one cannot be shielded from COVID-19 by supplementation, diet, or major lifestyle changes other than social distancing and good hygiene practices. However, the general idea of vitamin gummies making the immune system stronger is creating growth prospects for the overall market. Gummy vitamins are similar to candies but are chewable dietary supplements that are composed of nutrients. Initially, the gummy vitamins were consumed by the children unwilling to take medicines but now adults too have started consuming them. Gummy vitamins and other vitamin offering sections in supermarkets and convenience stores are lying empty with claims on social media that Vitamin infused products can help boost immunity amid COVID-19.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
Key Companies Profiled | Church & Dwight Co., Inc. (United States), Life Science Nutritionals (Canada), Bettera Wellness Corp. (United States), Softigel (United States), Gimbals Fine Candies (United States), Nature's Way Products, LLC (United States), Zanon Vitamec USA Inc. (United States), Olly Public Benefit Corporation (United States), Bayer Group (Germany), Herbaland Naturals Inc. (Canada) and Hero Nutritionals, LLC (United States) |
This growth is primarily driven by Inclination towards fortified gummies, The increasing awareness among the people and improving marketing portals and The versatility of vitamins, shapes, flavors, and colors garner increasing consumer traction..
Globally, a noticeable market trend is evident High Adoption for Children across the Globe
The Food Products sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Church & Dwight Co., Inc. (United States), Life Science Nutritionals (Canada), Bettera Wellness Corp. (United States), Softigel (United States), Gimbals Fine Candies (United States), Nature's Way Products, LLC (United States), Zanon Vitamec USA Inc. (United States), Olly Public Benefit Corporation (United States), Bayer Group (Germany), Herbaland Naturals Inc. (Canada) and Hero Nutritionals, LLC (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In March 2020, Church & Dwight Co. Inc., with its VitaFusion brand launched six new gummy vitamin products targeting immunity and skin disorders. Amidst the Covid-19 outbreak, although most players have been able to withstand the closure of factories because they have inventories on hand to mitigate short-term supply interruptions, any effect on the supply chain of gummy vitamins will only be felt if COVID-19 continues to have an effect after mid-April
In March 2020, American Startup, 16VIT, launched a range of gummy vitamin supplements attributed to modern day gamers. With the increasing number of supplements, energy drinks and multivitamins focusing high intensity gamers, the company is positioning to tap into an ever-growing vitamin supplement market for gamers by offering different vitamin products focused for gamers. and In March 2020, San-Fransico-based brand OLLY launched its gummy vitamin supplements in Singapore, after the company was purchased by Unilever in 2019. Before its launch, Olly's gummy vitamins were available only in Target stores and in the U.S. via Amazon.
Influencing Trend:
High Adoption for Children across the Globe, Development of hemp-based and sugar-free vitamin gummies and The innovation of vitamin gummies for pets is opening new avenues
Market Growth Drivers:
Inclination towards fortified gummies, The increasing awareness among the people and improving marketing portals and The versatility of vitamins, shapes, flavors, and colors garner increasing consumer traction.
Challenges:
Stringent government regulations
Restraints:
Limited awareness of the product in Argentina, Brazil
Opportunities:
High need for gummy vitamins in developed economies and A wide range of end-use applications for vitamin gummies
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Vitamin Gummies Market
- Analysis about New Entrants in Vitamin Gummies Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Vitamin Gummies Study Sheds Light on
The Vitamin Gummies Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Vitamin Gummies industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Vitamin Gummies industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.