Global Marketing Performance Management (MPM) Software Market

Marketing Performance Management (MPM) Software Comprehensive Study by Type (Marketing Analytics, Marketing Attribution, Marketing Budget Management, Marketing Dashboards and Reporting, Marketing Automation), Deployment Mode (On-Premises, Cloud-Based), End-User Industry (Retail, Healthcare, Financial Services, IT and Telecom, Manufacturing, Others), Organization Size (Small and Medium Enterprises (SMEs), Large Enterprises) Players and Region - Global Market Outlook to 2028

Marketing Performance Management (MPM) Software Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled

AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)
Key Companies ProfiledAdobe (United States), IBM (United States), Oracle (United States), SAP (Germany), Salesforce (United States), HubSpot (United States), Allocadia (Canada), Aprimo (United States), Seismic (United States), Bynder (Netherlands), Widen (United States), CoSchedule (United States), BrandMaker (Germany) and Hootsuite (Canada)
CAGR%


Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Marketing Performance Management (MPM) Software market throughout the predicted period.

Adobe (United States), IBM (United States), Oracle (United States), SAP (Germany), Salesforce (United States), HubSpot (United States), Allocadia (Canada), Aprimo (United States), Seismic (United States), Bynder (Netherlands), Widen (United States), CoSchedule (United States), BrandMaker (Germany) and Hootsuite (Canada) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Skyword (United States), Brandfolder (United States), ContentCal (United Kingdom), Zoho (India) and Others.

About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.

Segmentation Overview
The study have segmented the market of Global Marketing Performance Management (MPM) Software market by Type and Region with country level break-up.

On the basis of geography, the market of Marketing Performance Management (MPM) Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). region held largest market share in the year 2022.




Influencing Trend:
The integration of AI and automation into MPM software is a trending development, streamlining marketing processes.

Market Growth Drivers:
The growing importance of data-driven decision-making is a major driver for MPM software adoption. and The expansion of digital marketing channels is increasing the need for MPM software to manage and measure performance.

Restraints:
Concerns over data privacy and compliance can hinder the adoption of MPM software.

Opportunities:
Expanding into emerging markets presents untapped opportunities for MPM software vendors.

Report Objectives / Segmentation Covered

By Type
  • Marketing Analytics
  • Marketing Attribution
  • Marketing Budget Management
  • Marketing Dashboards and Reporting
  • Marketing Automation
By Deployment Mode
  • On-Premises
  • Cloud-Based

By End-User Industry
  • Retail
  • Healthcare
  • Financial Services
  • IT and Telecom
  • Manufacturing
  • Others

By Organization Size
  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. The growing importance of data-driven decision-making is a major driver for MPM software adoption.
      • 3.2.2. The expansion of digital marketing channels is increasing the need for MPM software to manage and measure performance.
    • 3.3. Market Trends
      • 3.3.1. The integration of AI and automation into MPM software is a trending development, streamlining marketing processes.
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Marketing Performance Management (MPM) Software, by Type, Deployment Mode, End-User Industry, Organization Size and Region (value) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Marketing Performance Management (MPM) Software (Value)
      • 5.2.1. Global Marketing Performance Management (MPM) Software by: Type (Value)
        • 5.2.1.1. Marketing Analytics
        • 5.2.1.2. Marketing Attribution
        • 5.2.1.3. Marketing Budget Management
        • 5.2.1.4. Marketing Dashboards and Reporting
        • 5.2.1.5. Marketing Automation
      • 5.2.2. Global Marketing Performance Management (MPM) Software by: Deployment Mode (Value)
        • 5.2.2.1. On-Premises
        • 5.2.2.2. Cloud-Based
      • 5.2.3. Global Marketing Performance Management (MPM) Software by: End-User Industry (Value)
        • 5.2.3.1. Retail
        • 5.2.3.2. Healthcare
        • 5.2.3.3. Financial Services
        • 5.2.3.4. IT and Telecom
        • 5.2.3.5. Manufacturing
        • 5.2.3.6. Others
      • 5.2.4. Global Marketing Performance Management (MPM) Software by: Organization Size (Value)
        • 5.2.4.1. Small and Medium Enterprises (SMEs)
        • 5.2.4.2. Large Enterprises
      • 5.2.5. Global Marketing Performance Management (MPM) Software Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Marketing Performance Management (MPM) Software: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Adobe (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. IBM (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Oracle (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. SAP (Germany)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Salesforce (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. HubSpot (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Allocadia (Canada)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Aprimo (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Seismic (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Bynder (Netherlands)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Widen (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. CoSchedule (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
      • 6.4.13. BrandMaker (Germany)
        • 6.4.13.1. Business Overview
        • 6.4.13.2. Products/Services Offerings
        • 6.4.13.3. Financial Analysis
        • 6.4.13.4. SWOT Analysis
      • 6.4.14. Hootsuite (Canada)
        • 6.4.14.1. Business Overview
        • 6.4.14.2. Products/Services Offerings
        • 6.4.14.3. Financial Analysis
        • 6.4.14.4. SWOT Analysis
  • 7. Global Marketing Performance Management (MPM) Software Sale, by Type, Deployment Mode, End-User Industry, Organization Size and Region (value) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Marketing Performance Management (MPM) Software (Value)
      • 7.2.1. Global Marketing Performance Management (MPM) Software by: Type (Value)
        • 7.2.1.1. Marketing Analytics
        • 7.2.1.2. Marketing Attribution
        • 7.2.1.3. Marketing Budget Management
        • 7.2.1.4. Marketing Dashboards and Reporting
        • 7.2.1.5. Marketing Automation
      • 7.2.2. Global Marketing Performance Management (MPM) Software by: Deployment Mode (Value)
        • 7.2.2.1. On-Premises
        • 7.2.2.2. Cloud-Based
      • 7.2.3. Global Marketing Performance Management (MPM) Software by: End-User Industry (Value)
        • 7.2.3.1. Retail
        • 7.2.3.2. Healthcare
        • 7.2.3.3. Financial Services
        • 7.2.3.4. IT and Telecom
        • 7.2.3.5. Manufacturing
        • 7.2.3.6. Others
      • 7.2.4. Global Marketing Performance Management (MPM) Software by: Organization Size (Value)
        • 7.2.4.1. Small and Medium Enterprises (SMEs)
        • 7.2.4.2. Large Enterprises
      • 7.2.5. Global Marketing Performance Management (MPM) Software Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Marketing Performance Management (MPM) Software: by Type(USD Million)
  • Table 2. Marketing Performance Management (MPM) Software Marketing Analytics , by Region USD Million (2017-2022)
  • Table 3. Marketing Performance Management (MPM) Software Marketing Attribution , by Region USD Million (2017-2022)
  • Table 4. Marketing Performance Management (MPM) Software Marketing Budget Management , by Region USD Million (2017-2022)
  • Table 5. Marketing Performance Management (MPM) Software Marketing Dashboards and Reporting , by Region USD Million (2017-2022)
  • Table 6. Marketing Performance Management (MPM) Software Marketing Automation , by Region USD Million (2017-2022)
  • Table 7. Marketing Performance Management (MPM) Software: by Deployment Mode(USD Million)
  • Table 8. Marketing Performance Management (MPM) Software On-Premises , by Region USD Million (2017-2022)
  • Table 9. Marketing Performance Management (MPM) Software Cloud-Based , by Region USD Million (2017-2022)
  • Table 10. Marketing Performance Management (MPM) Software: by End-User Industry(USD Million)
  • Table 11. Marketing Performance Management (MPM) Software Retail , by Region USD Million (2017-2022)
  • Table 12. Marketing Performance Management (MPM) Software Healthcare , by Region USD Million (2017-2022)
  • Table 13. Marketing Performance Management (MPM) Software Financial Services , by Region USD Million (2017-2022)
  • Table 14. Marketing Performance Management (MPM) Software IT and Telecom , by Region USD Million (2017-2022)
  • Table 15. Marketing Performance Management (MPM) Software Manufacturing , by Region USD Million (2017-2022)
  • Table 16. Marketing Performance Management (MPM) Software Others , by Region USD Million (2017-2022)
  • Table 17. Marketing Performance Management (MPM) Software: by Organization Size(USD Million)
  • Table 18. Marketing Performance Management (MPM) Software Small and Medium Enterprises (SMEs) , by Region USD Million (2017-2022)
  • Table 19. Marketing Performance Management (MPM) Software Large Enterprises , by Region USD Million (2017-2022)
  • Table 20. South America Marketing Performance Management (MPM) Software, by Country USD Million (2017-2022)
  • Table 21. South America Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 22. South America Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 23. South America Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 24. South America Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 25. Brazil Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 26. Brazil Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 27. Brazil Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 28. Brazil Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 29. Argentina Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 30. Argentina Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 31. Argentina Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 32. Argentina Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 33. Rest of South America Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 34. Rest of South America Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 35. Rest of South America Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 36. Rest of South America Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 37. Asia Pacific Marketing Performance Management (MPM) Software, by Country USD Million (2017-2022)
  • Table 38. Asia Pacific Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 39. Asia Pacific Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 40. Asia Pacific Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 41. Asia Pacific Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 42. China Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 43. China Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 44. China Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 45. China Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 46. Japan Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 47. Japan Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 48. Japan Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 49. Japan Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 50. India Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 51. India Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 52. India Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 53. India Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 54. South Korea Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 55. South Korea Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 56. South Korea Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 57. South Korea Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 58. Taiwan Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 59. Taiwan Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 60. Taiwan Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 61. Taiwan Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 62. Australia Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 63. Australia Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 64. Australia Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 65. Australia Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 66. Rest of Asia-Pacific Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 67. Rest of Asia-Pacific Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 68. Rest of Asia-Pacific Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 69. Rest of Asia-Pacific Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 70. Europe Marketing Performance Management (MPM) Software, by Country USD Million (2017-2022)
  • Table 71. Europe Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 72. Europe Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 73. Europe Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 74. Europe Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 75. Germany Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 76. Germany Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 77. Germany Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 78. Germany Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 79. France Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 80. France Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 81. France Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 82. France Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 83. Italy Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 84. Italy Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 85. Italy Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 86. Italy Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 87. United Kingdom Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 88. United Kingdom Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 89. United Kingdom Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 90. United Kingdom Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 91. Netherlands Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 92. Netherlands Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 93. Netherlands Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 94. Netherlands Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 95. Rest of Europe Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 96. Rest of Europe Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 97. Rest of Europe Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 98. Rest of Europe Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 99. MEA Marketing Performance Management (MPM) Software, by Country USD Million (2017-2022)
  • Table 100. MEA Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 101. MEA Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 102. MEA Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 103. MEA Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 104. Middle East Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 105. Middle East Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 106. Middle East Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 107. Middle East Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 108. Africa Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 109. Africa Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 110. Africa Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 111. Africa Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 112. North America Marketing Performance Management (MPM) Software, by Country USD Million (2017-2022)
  • Table 113. North America Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 114. North America Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 115. North America Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 116. North America Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 117. United States Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 118. United States Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 119. United States Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 120. United States Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 121. Canada Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 122. Canada Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 123. Canada Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 124. Canada Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 125. Mexico Marketing Performance Management (MPM) Software, by Type USD Million (2017-2022)
  • Table 126. Mexico Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2017-2022)
  • Table 127. Mexico Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2017-2022)
  • Table 128. Mexico Marketing Performance Management (MPM) Software, by Organization Size USD Million (2017-2022)
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Marketing Performance Management (MPM) Software: by Type(USD Million)
  • Table 144. Marketing Performance Management (MPM) Software Marketing Analytics , by Region USD Million (2023-2028)
  • Table 145. Marketing Performance Management (MPM) Software Marketing Attribution , by Region USD Million (2023-2028)
  • Table 146. Marketing Performance Management (MPM) Software Marketing Budget Management , by Region USD Million (2023-2028)
  • Table 147. Marketing Performance Management (MPM) Software Marketing Dashboards and Reporting , by Region USD Million (2023-2028)
  • Table 148. Marketing Performance Management (MPM) Software Marketing Automation , by Region USD Million (2023-2028)
  • Table 149. Marketing Performance Management (MPM) Software: by Deployment Mode(USD Million)
  • Table 150. Marketing Performance Management (MPM) Software On-Premises , by Region USD Million (2023-2028)
  • Table 151. Marketing Performance Management (MPM) Software Cloud-Based , by Region USD Million (2023-2028)
  • Table 152. Marketing Performance Management (MPM) Software: by End-User Industry(USD Million)
  • Table 153. Marketing Performance Management (MPM) Software Retail , by Region USD Million (2023-2028)
  • Table 154. Marketing Performance Management (MPM) Software Healthcare , by Region USD Million (2023-2028)
  • Table 155. Marketing Performance Management (MPM) Software Financial Services , by Region USD Million (2023-2028)
  • Table 156. Marketing Performance Management (MPM) Software IT and Telecom , by Region USD Million (2023-2028)
  • Table 157. Marketing Performance Management (MPM) Software Manufacturing , by Region USD Million (2023-2028)
  • Table 158. Marketing Performance Management (MPM) Software Others , by Region USD Million (2023-2028)
  • Table 159. Marketing Performance Management (MPM) Software: by Organization Size(USD Million)
  • Table 160. Marketing Performance Management (MPM) Software Small and Medium Enterprises (SMEs) , by Region USD Million (2023-2028)
  • Table 161. Marketing Performance Management (MPM) Software Large Enterprises , by Region USD Million (2023-2028)
  • Table 162. South America Marketing Performance Management (MPM) Software, by Country USD Million (2023-2028)
  • Table 163. South America Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 164. South America Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 165. South America Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 166. South America Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 167. Brazil Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 168. Brazil Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 169. Brazil Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 170. Brazil Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 171. Argentina Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 172. Argentina Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 173. Argentina Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 174. Argentina Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 175. Rest of South America Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 176. Rest of South America Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 177. Rest of South America Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 178. Rest of South America Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 179. Asia Pacific Marketing Performance Management (MPM) Software, by Country USD Million (2023-2028)
  • Table 180. Asia Pacific Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 181. Asia Pacific Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 182. Asia Pacific Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 183. Asia Pacific Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 184. China Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 185. China Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 186. China Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 187. China Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 188. Japan Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 189. Japan Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 190. Japan Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 191. Japan Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 192. India Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 193. India Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 194. India Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 195. India Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 196. South Korea Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 197. South Korea Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 198. South Korea Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 199. South Korea Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 200. Taiwan Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 201. Taiwan Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 202. Taiwan Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 203. Taiwan Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 204. Australia Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 205. Australia Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 206. Australia Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 207. Australia Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 208. Rest of Asia-Pacific Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 209. Rest of Asia-Pacific Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 210. Rest of Asia-Pacific Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 211. Rest of Asia-Pacific Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 212. Europe Marketing Performance Management (MPM) Software, by Country USD Million (2023-2028)
  • Table 213. Europe Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 214. Europe Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 215. Europe Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 216. Europe Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 217. Germany Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 218. Germany Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 219. Germany Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 220. Germany Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 221. France Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 222. France Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 223. France Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 224. France Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 225. Italy Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 226. Italy Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 227. Italy Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 228. Italy Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 229. United Kingdom Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 230. United Kingdom Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 231. United Kingdom Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 232. United Kingdom Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 233. Netherlands Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 234. Netherlands Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 235. Netherlands Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 236. Netherlands Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 237. Rest of Europe Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 238. Rest of Europe Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 239. Rest of Europe Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 240. Rest of Europe Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 241. MEA Marketing Performance Management (MPM) Software, by Country USD Million (2023-2028)
  • Table 242. MEA Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 243. MEA Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 244. MEA Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 245. MEA Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 246. Middle East Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 247. Middle East Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 248. Middle East Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 249. Middle East Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 250. Africa Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 251. Africa Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 252. Africa Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 253. Africa Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 254. North America Marketing Performance Management (MPM) Software, by Country USD Million (2023-2028)
  • Table 255. North America Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 256. North America Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 257. North America Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 258. North America Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 259. United States Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 260. United States Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 261. United States Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 262. United States Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 263. Canada Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 264. Canada Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 265. Canada Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 266. Canada Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 267. Mexico Marketing Performance Management (MPM) Software, by Type USD Million (2023-2028)
  • Table 268. Mexico Marketing Performance Management (MPM) Software, by Deployment Mode USD Million (2023-2028)
  • Table 269. Mexico Marketing Performance Management (MPM) Software, by End-User Industry USD Million (2023-2028)
  • Table 270. Mexico Marketing Performance Management (MPM) Software, by Organization Size USD Million (2023-2028)
  • Table 271. Research Programs/Design for This Report
  • Table 272. Key Data Information from Secondary Sources
  • Table 273. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Marketing Performance Management (MPM) Software: by Type USD Million (2017-2022)
  • Figure 5. Global Marketing Performance Management (MPM) Software: by Deployment Mode USD Million (2017-2022)
  • Figure 6. Global Marketing Performance Management (MPM) Software: by End-User Industry USD Million (2017-2022)
  • Figure 7. Global Marketing Performance Management (MPM) Software: by Organization Size USD Million (2017-2022)
  • Figure 8. South America Marketing Performance Management (MPM) Software Share (%), by Country
  • Figure 9. Asia Pacific Marketing Performance Management (MPM) Software Share (%), by Country
  • Figure 10. Europe Marketing Performance Management (MPM) Software Share (%), by Country
  • Figure 11. MEA Marketing Performance Management (MPM) Software Share (%), by Country
  • Figure 12. North America Marketing Performance Management (MPM) Software Share (%), by Country
  • Figure 13. Global Marketing Performance Management (MPM) Software share by Players 2022 (%)
  • Figure 14. Global Marketing Performance Management (MPM) Software share by Players (Top 3) 2022(%)
  • Figure 15. Global Marketing Performance Management (MPM) Software share by Players (Top 5) 2022(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Adobe (United States) Revenue, Net Income and Gross profit
  • Figure 18. Adobe (United States) Revenue: by Geography 2022
  • Figure 19. IBM (United States) Revenue, Net Income and Gross profit
  • Figure 20. IBM (United States) Revenue: by Geography 2022
  • Figure 21. Oracle (United States) Revenue, Net Income and Gross profit
  • Figure 22. Oracle (United States) Revenue: by Geography 2022
  • Figure 23. SAP (Germany) Revenue, Net Income and Gross profit
  • Figure 24. SAP (Germany) Revenue: by Geography 2022
  • Figure 25. Salesforce (United States) Revenue, Net Income and Gross profit
  • Figure 26. Salesforce (United States) Revenue: by Geography 2022
  • Figure 27. HubSpot (United States) Revenue, Net Income and Gross profit
  • Figure 28. HubSpot (United States) Revenue: by Geography 2022
  • Figure 29. Allocadia (Canada) Revenue, Net Income and Gross profit
  • Figure 30. Allocadia (Canada) Revenue: by Geography 2022
  • Figure 31. Aprimo (United States) Revenue, Net Income and Gross profit
  • Figure 32. Aprimo (United States) Revenue: by Geography 2022
  • Figure 33. Seismic (United States) Revenue, Net Income and Gross profit
  • Figure 34. Seismic (United States) Revenue: by Geography 2022
  • Figure 35. Bynder (Netherlands) Revenue, Net Income and Gross profit
  • Figure 36. Bynder (Netherlands) Revenue: by Geography 2022
  • Figure 37. Widen (United States) Revenue, Net Income and Gross profit
  • Figure 38. Widen (United States) Revenue: by Geography 2022
  • Figure 39. CoSchedule (United States) Revenue, Net Income and Gross profit
  • Figure 40. CoSchedule (United States) Revenue: by Geography 2022
  • Figure 41. BrandMaker (Germany) Revenue, Net Income and Gross profit
  • Figure 42. BrandMaker (Germany) Revenue: by Geography 2022
  • Figure 43. Hootsuite (Canada) Revenue, Net Income and Gross profit
  • Figure 44. Hootsuite (Canada) Revenue: by Geography 2022
  • Figure 45. Global Marketing Performance Management (MPM) Software: by Type USD Million (2023-2028)
  • Figure 46. Global Marketing Performance Management (MPM) Software: by Deployment Mode USD Million (2023-2028)
  • Figure 47. Global Marketing Performance Management (MPM) Software: by End-User Industry USD Million (2023-2028)
  • Figure 48. Global Marketing Performance Management (MPM) Software: by Organization Size USD Million (2023-2028)
  • Figure 49. South America Marketing Performance Management (MPM) Software Share (%), by Country
  • Figure 50. Asia Pacific Marketing Performance Management (MPM) Software Share (%), by Country
  • Figure 51. Europe Marketing Performance Management (MPM) Software Share (%), by Country
  • Figure 52. MEA Marketing Performance Management (MPM) Software Share (%), by Country
  • Figure 53. North America Marketing Performance Management (MPM) Software Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Adobe (United States)
  • IBM (United States)
  • Oracle (United States)
  • SAP (Germany)
  • Salesforce (United States)
  • HubSpot (United States)
  • Allocadia (Canada)
  • Aprimo (United States)
  • Seismic (United States)
  • Bynder (Netherlands)
  • Widen (United States)
  • CoSchedule (United States)
  • BrandMaker (Germany)
  • Hootsuite (Canada)
Additional players considered in the study are as follows:
Skyword (United States) , Brandfolder (United States) , ContentCal (United Kingdom) , Zoho (India) , Others
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Key Highlights of Report


Oct 2023 228 Pages 70 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Marketing Performance Management (MPM) Software Market Quantitative research analysis
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Frequently Asked Questions (FAQ):

The key segments that are playing vital role in Marketing Performance Management (MPM) Software Market are by type [Marketing Analytics, Marketing Attribution, Marketing Budget Management, Marketing Dashboards and Reporting and Marketing Automation], by end use application [].
The Marketing Performance Management (MPM) Software Market is gaining popularity and expected to see strong valuation by 2028.
  • The growing importance of data-driven decision-making is a major driver for MPM software adoption.
  • The expansion of digital marketing channels is increasing the need for MPM software to manage and measure performance.

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