About Inner Wear
Inner wear refers to the undergarments wore by men and women. Generally, non appealing undergarments for women are termed as inner wear. Change in women’s perspective of inner wear from a basic need to aspiration has changed the total outlook of this market. Moreover, this inner wear category is a barometer of consumer buying pattern during the recession because it is a commodity business associated with the day to day necessities. Inner wear basically includes briefs, vests and any of the item worn next to the skin and under clothing
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 7.2% |
The women’s innerwear market is considered to be more dynamic, with many design variation and the regular introduction of innovative products. Contrary to men’s innerwear where a consumer comes across advertisements for several brands on a daily basis, brand promotion and advertising activities are comparatively lower in women’s innerwear Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Inner Wear market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Pincesse Tam Tam (France), Agent Provocateur (United Kingdom), Stella McCartney (United Kingdom), Huit (France), Bluebella (United Kingdom), Calvin Klein (United States), Tommy Hilfiger (Netherland), Emporio Armani (Italy), Hanes (United States), Jockey (United States), Aimer (China), Triumph (Switzerland) and GUJIN (China) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Inner Wear market by Type (Mens type and Women type), Application (Adults and Children) and Region.
On the basis of geography, the market of Inner Wear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Age group, the sub-segment i.e. 13‐17 years will boost the Inner Wear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Price, the sub-segment i.e. Luxury will boost the Inner Wear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Mass merchandisers will boost the Inner Wear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Customisation in the product portfolios and Increase in the fashion orientation of consumers related to inner wear
Market Growth Drivers:
Changes in lifestyle of consumers and demographic dividend and Rise in awareness on hygiene, boost the inner wear market
Challenges:
Growing power tariffs and supply chain inefficiencies and Increasing cost associated with the inner wear
Restraints:
Prevalence of health conditions in the users associated with shape wear and Lack of designs in inner wear
Opportunities:
Growing internet penetration with the various tech-savvy consumers and Growth in the eCommerce marketl
Market Leaders and their expansionary development strategies
In February 2024, S. P. Apparels Ltd, a leading India based apparel manufacturer and exporter, has signed a definitive agreement to acquire 100 percent equity stake of Young Brand Apparel Pvt. Ltd. (YBAPL) which is a subsidiary of Bannari Amman Spinning Mills Ltd. along with the garment manufacturing unit situated at Palladam and land and building situated at SIPCOT
In March 2023, The sewing machine of VIP Clothing Ltd. has been soothingly creating innerwear for five decades. Frenchie, a brand hailed from the VIP group has launched its new sub-category U-19 innerwear for boys within the age bar of 13-19. As the brand functions in the modern epoch, it derives the product cart on the wheel of vogue to provide consumers with the latest trends and fits. Diving into the consumer wants and the market situation, Frenchie took an assertive step to introduce an innerwear line that completes the circle of consumer needs.
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.