Pregnancy Tracker Apps Market Scope
The pregnancy tracking apps are certainly no substitute for professional medical advice, they can be fun and helpful when it comes to tracking you and the baby’s growth over time. Many apps out there can keep a log of vitamins or medicines, and connect with other moms-to-be. The phone-centric baby trackers can be super-helpful in checking the baby's growth and the body's pregnancy changes. Pregnancy is a time when the body is changing a lot, so an app can be a great way to prepare yourself for what to expect and know what’s normal or not.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Everyday Health (Ziff Davis) (United States), The Bump, Ovuline Health (United States), WebMD (United States), Ovia Health (United States), Med ART Studios (United States), Glow, Inc. (United States), Smiling Mind (Australia), BabyCenter, L.L.C. (United States), BabyChakra (India), CareClinic (Canada) and Mobile Dimension LLC. (Russia) |
CAGR | % |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Pregnancy Tracker Apps market throughout the predicted period.
Everyday Health (Ziff Davis) (United States), The Bump, Ovuline Health (United States), WebMD (United States), Ovia Health (United States), Med ART Studios (United States), Glow, Inc. (United States), Smiling Mind (Australia), BabyCenter, L.L.C. (United States), BabyChakra (India), CareClinic (Canada) and Mobile Dimension LLC. (Russia) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are HelloBaby, Inc. (United States), Flo Health, Inc. (United Kingdom) and Preglife (Sweden).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Pregnancy Tracker Apps market by Type , by Application (Pregnancy Calendar, Women’s Health, Baby Development Tracking, Contraction Tracking, Online Doctor Consultation and Others) and Region with country level break-up.
On the basis of geography, the market of Pregnancy Tracker Apps has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In March 2022, Mumbai-based parenting platform BabyChakra acquired local childcare network Tinystep to accelerate growth nationwide. With this acquisition, BabyChakra seeks to expand its geographic presence by providing in-depth access to parenting-related information in nine languages.
April 2019 Everyday Health, Inc., announced the release of the What to Expect Pregnancy Clock Apple Watch™ app. Everyday Health, Inc. is a leading digital health and wellness company that operates the digital assets of Heidi Murkoff's world-renowned pregnancy and parenting brand, What to Expect.
Influencing Trend:
Continuous Development in the App by the App Providers
Market Growth Drivers:
Rising Awareness Regarding Maternal Health for Safety of Mother and Child during Pregnancy and The Recent Pandemic of COVID-19, Smartphones Have Helped Pregnant Women to Gain Medical Assistance through Various Apps
Challenges:
The increasing age of marriage has resulted in a delay in conception
Restraints:
Pregnant Women Is Underdeveloped Areas Lack Knowledge
Opportunities:
Growing Awareness about Various Chronic or Non-Chronic Illnesses Which Affects Their Pregnancy
Key Target Audience
Pregnancy Tracker App Providers, End-User, Potential Investors and Others