About Customer Journey Mapping Software
The global Customer Journey Mapping Software market is expected to witness high demand in the forecasted period due to rising demand from various end-user industries. Customer journey mapping allows organizations to put themselves in their customers' shoes and see their business through their eyes. It assists firms in gaining insight into frequent customer pain issues, determining how to improve the customer experience, and defining what current and prospective customers require in order to make a purchase. Customer journey mapping is a method of visualizing how a customer interacts with a company by outlining the steps necessary to reach a goal. Customer journey mapping software assists customers in interacting with them via live chat, email, social media, and other channels, while also mapping their path. This strategy also aids corporate leaders in gaining insight into typical consumer pain spots, allowing for improved personalization and customer experience optimization.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
CAGR | 20.8% |
To strengthen their products in the market, Customer Journey Mapping Software suppliers have used a variety of organic and inorganic growth tactics, including new product launches, product upgrades, partnerships and agreements, business expansions, and mergers and acquisitions. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Customer Journey Mapping Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
CustomerFirst Now (United States), UXPressia (United States), Adobe (United States), TandemSeven (New York), Acquia (United States), CEMantica (France), Ecrion Software (United States), Kitewheel (United States), Mapovate (UAE) and Squeezely (Netherlands) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are SuiteCX (United States).
Segmentation Overview
AMA Research has segmented the market of Global Customer Journey Mapping Software market by and Region.
On the basis of geography, the market of Customer Journey Mapping Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Deployment Mode, the sub-segment i.e. Cloud-Based will boost the Customer Journey Mapping Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. Web will boost the Customer Journey Mapping Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Vertical, the sub-segment i.e. Banking, Financial Services, and Insurance (BFSI) will boost the Customer Journey Mapping Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Real-time collaboration will boost the Customer Journey Mapping Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization Size , the sub-segment i.e. Small and Medium Enterprises will boost the Customer Journey Mapping Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Reducing Churn Rate of Customers and Rising Need for Competitive Differentiation
Market Growth Drivers:
Need for Consistent Customer Experience Throughout Customer Journey and There is a growing need to create stronger multichannel consumer engagement strategies.
Challenges:
Choosing the Right Mix of Technology and Personnel and Data Security and Privacy Issues
Restraints:
The complexity of Data Synchronization and Compliance with data privacy rules and regulations applicable to each location
Opportunities:
Major Focus on Virtual Touchpoints and Need for Insights to Predict Customer Intents
Market Leaders and their expansionary development strategies
In November 2023, Qualaroo Acquires SurveyMonkey's Voice of Customer (VoC) Business. This acquisition expands Qualaroo's CJM capabilities by incorporating SurveyMonkey's feedback collection and analysis tools, enabling a more comprehensive understanding of customer sentiment throughout the journey.
In November 2023, Qualaroo has launched Enhanced customer journey visualization for a more intuitive user experience who Improved data integration with a wider range of sources for a holistic view of the customer journey and actionable insights to identify areas for improvement and prioritize initiatives.
Analyst View
An upsurge in COVID-19 instances around the world has caused an economic downturn. The epidemic has a significant impact on developed countries. COVID-19 has had a detrimental impact on the customer journey mapping software market, as enterprises are cutting back on their investments in new technology and services to stay competitive. The market is likely to grow in the coming years as businesses begin to recover from the economic slowdown brought on by COVID-19.
Key Target Audience
Service providers and distributors, Customer journey analytics application builders, Customer experience management professionals, Independent Software Vendors (ISVs), Analytics consulting companies, Enterprises and End-users
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.