About Smart Connected TV
Smart connected TV is home appliances that can stream the digital video via built-in smart technology on the TV and can be connected to other devices like tablets, gaming console, etc. This kind of TV provides the on-demand content with the help of connectivity improving the overall consumer experience. The smart connected TV comes in various sizes like 32 inches, 40 inches, 42 inches, and many more for ultimate digitally advanced experience, it comes with the ethernet, built-in WiFi for the connection.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 12.1% |
The key manufacturers are targeting the innovations of the products with better quality, and better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking about mergers and acquisitions to maintain their presence in the market. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Smart Connected TV market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Samsung Electronics Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Sony Corporation (Japan), Panasonic Corporation (Japan), Xiaomi Corporation (China), KONKA Group (China), TCL Technology (China), VIZIO, Inc. (United States) and Haier Group Corporation (China) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Smart Connected TV market by Type (LED, OLED, QLED and Others), Application (Household, Hotels, Hospitals and Others) and Region.
On the basis of geography, the market of Smart Connected TV has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Size, the sub-segment i.e. 32 inch will boost the Smart Connected TV market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Device Connectivity, the sub-segment i.e. Gaming Console will boost the Smart Connected TV market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Integration of Internet Connectivity and Apps Connectivity with the Smart Connected TV
Market Growth Drivers:
Increasing Disposable Income and Standards of Living Around the Globe and Changing Entertainment Technology and Demand for the Advanced Digitalisation
Challenges:
Stiff Competition in the Smart Connected TV Market and Regulatory Guidelines with the Smart Connected TV
Restraints:
High-Cost Availability of the Smart Connected TV
Opportunities:
Rising Marketing and Advertisement Activities of the Smart Connected TV and Surging Online Availability of Smart Connected TV
Market Leaders and their expansionary development strategies
In August 2023, LG Electronics (LG) introduced the groundbreaking LG SIGNATURE OLED M (model 97M3), the world's first wireless OLED TV. The initial release of the 97M3 took place in South Korea, and the company has ambitious plans for a global expansion, targeting key markets such as North America and Europe.
On 10th December 2020, VIZIO, Inc., America's leading Smart TV company, announced the launch of VIZIO Ads, a new business unit created to provide better advertising experiences to consumers and brands alike. The new business will enable brands, agencies, and advertisers to purchase premium TV ad inventory across the VIZIO SmartCastTM platform, including within the launch and discovery environment, partner OTT apps, and throughout VIZIO's popular WatchFree service.
Key Target Audience
Smart Connected TV Manufacturers, Smart Connected TV International Traders, Smart Connected TV Distributors and Suppliers, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.