Global Location Marketing Market

Location Marketing Comprehensive Study by Type (Indoor Geo-Marketing, Outdoor Geo-Marketing), Application (Location-Based Advertising, Business Intelligence and Analytics, Fleet Management, Mapping and Navigation, Local Search and Information, Social Networking and Entertainment, Proximity Marketing, Asset Marketing, Others), Technology (GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), Enhanced Observed Time Difference, Observed Time Difference, Cell ID, Wi-Fi Others), Industry Verticals (Banking, Financial Services and Insurance(BFSI), IT and Telecommunications, Tourism, Retail and E-Commerce, Healthcare and Life Sciences) Players and Region - Global Market Outlook to 2030

Location Marketing Market by XX Submarkets | Forecast Years 2025-2030  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Location Marketing
Location Marketing is a powerful and unique set of data points passed through mobile devices. It has high growth prospects due to the maximum demands for advent digitalization among various industries verticals and high penetration of smartphones among individuals across the globe. Factors such as increasing location-based IT Infrastructure are coupled with rising consumer spending on asset marketing and others will provide a positive scope for product penetration during the forecasted timeframe. The major companies are adding more innovative techniques in Asia-Pacific countries as these countries are focused on the fastest-growing verticals for the IT industries.

AttributesDetails
Study Period2020-2030
Base Year2024
High Growth MarketAsia Pacific
UnitValue (USD Million)


Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Google (United States), Groupon (United States), Groundtruth (United States), Placecast (United States), PlaceIQ (United States), Scanbuy (United States), Shopkick (United States), Telenity (India), Near Pte Ltd. (Singapore) and Foursquare Labs Inc. (United States) are some of the key players that are part of study coverage.

Segmentation Overview
AMA Research has segmented the market of Global Location Marketing market by Type (Indoor Geo-Marketing and Outdoor Geo-Marketing), Application (Location-Based Advertising, Business Intelligence and Analytics, Fleet Management, Mapping and Navigation, Local Search and Information, Social Networking and Entertainment, Proximity Marketing, Asset Marketing and Others) and Region.



On the basis of geography, the market of Location Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2024. If we see Market by Technology, the sub-segment i.e. GPS will boost the Location Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. Banking, Financial Services and Insurance(BFSI) will boost the Location Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Growing Demand for Services as a Solution in Digital Transformation Activities among Industries and Diversified Scope of Applications across Various Sectors

Market Growth Drivers:
Rising Demand from Analytical Solutions for Analyze Real-Time Geo-Data and Increasing Penetration of Smartphones and Other Electronic Gadgets

Challenges:
High Initial Cost of Deployment and Lack of Infrastructure Leads to Hamper the Market Growth

Restraints:
Legal Concerns and Data Privacy Issues and Lack of Uniform Regulatory Norms

Opportunities:
Upsurge Investment in Innovative Location-Based Analytical Solutions and Growth in Adoption of Social Media Activities and Mobile Commerce

Market Leaders and their expansionary development strategies
In August 2019, inMarket acquired Thinknear a provider of location-based services that is beneficial in providing diversified, unique and effective product suites that clients embrace across a variety of verticals. It also offers a marketing technology platform with clients across the automotive, quick service restaurant, retail, finance, healthcare, and consumer packaged goods industries.
In March 2019, STRATACACHE launched a Walkbase Asset which is an asset management tool and beneficial in providing real-time location of staff and high-value assets to monitor usage and increases operational efficiency.


Key Target Audience
Location Marketing Software Manufacturers, End-Use Market Participants of Different Segments of Location Marketing, Government and Research Organizations, R&D Institutions and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Indoor Geo-Marketing
  • Outdoor Geo-Marketing
By Application
  • Location-Based Advertising
  • Business Intelligence and Analytics
  • Fleet Management
  • Mapping and Navigation
  • Local Search and Information
  • Social Networking and Entertainment
  • Proximity Marketing
  • Asset Marketing
  • Others
By Technology
  • GPS
  • Assisted GPS (A-GPS)
  • Enhanced GPS (E-GPS)
  • Enhanced Observed Time Difference
  • Observed Time Difference
  • Cell ID
  • Wi-Fi Others

By Industry Verticals
  • Banking, Financial Services and Insurance(BFSI)
  • IT and Telecommunications
  • Tourism
  • Retail and E-Commerce
  • Healthcare and Life Sciences

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Rising Demand from Analytical Solutions for Analyze Real-Time Geo-Data
      • 3.2.2. Increasing Penetration of Smartphones and Other Electronic Gadgets
    • 3.3. Market Challenges
      • 3.3.1. High Initial Cost of Deployment
      • 3.3.2. Lack of Infrastructure Leads to Hamper the Market Growth
    • 3.4. Market Trends
      • 3.4.1. Growing Demand for Services as a Solution in Digital Transformation Activities among Industries
      • 3.4.2. Diversified Scope of Applications across Various Sectors
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Location Marketing, by Type, Application, Technology, Industry Verticals and Region (value and price ) (2019-2024)
    • 5.1. Introduction
    • 5.2. Global Location Marketing (Value)
      • 5.2.1. Global Location Marketing by: Type (Value)
        • 5.2.1.1. Indoor Geo-Marketing
        • 5.2.1.2. Outdoor Geo-Marketing
      • 5.2.2. Global Location Marketing by: Application (Value)
        • 5.2.2.1. Location-Based Advertising
        • 5.2.2.2. Business Intelligence and Analytics
        • 5.2.2.3. Fleet Management
        • 5.2.2.4. Mapping and Navigation
        • 5.2.2.5. Local Search and Information
        • 5.2.2.6. Social Networking and Entertainment
        • 5.2.2.7. Proximity Marketing
        • 5.2.2.8. Asset Marketing
        • 5.2.2.9. Others
      • 5.2.3. Global Location Marketing by: Technology (Value)
        • 5.2.3.1. GPS
        • 5.2.3.2. Assisted GPS (A-GPS)
        • 5.2.3.3. Enhanced GPS (E-GPS)
        • 5.2.3.4. Enhanced Observed Time Difference
        • 5.2.3.5. Observed Time Difference
        • 5.2.3.6. Cell ID
        • 5.2.3.7. Wi-Fi Others
      • 5.2.4. Global Location Marketing by: Industry Verticals (Value)
        • 5.2.4.1. Banking, Financial Services and Insurance(BFSI)
        • 5.2.4.2. IT and Telecommunications
        • 5.2.4.3. Tourism
        • 5.2.4.4. Retail and E-Commerce
        • 5.2.4.5. Healthcare and Life Sciences
      • 5.2.5. Global Location Marketing Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Location Marketing (Price)
      • 5.3.1. Global Location Marketing by: Type (Price)
  • 6. Location Marketing: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2024)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Google (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Groupon (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Groundtruth (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Placecast (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. PlaceIQ (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Scanbuy (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Shopkick (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Telenity (India)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Near Pte Ltd. (Singapore)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Foursquare Labs Inc. (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Location Marketing Sale, by Type, Application, Technology, Industry Verticals and Region (value and price ) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Location Marketing (Value)
      • 7.2.1. Global Location Marketing by: Type (Value)
        • 7.2.1.1. Indoor Geo-Marketing
        • 7.2.1.2. Outdoor Geo-Marketing
      • 7.2.2. Global Location Marketing by: Application (Value)
        • 7.2.2.1. Location-Based Advertising
        • 7.2.2.2. Business Intelligence and Analytics
        • 7.2.2.3. Fleet Management
        • 7.2.2.4. Mapping and Navigation
        • 7.2.2.5. Local Search and Information
        • 7.2.2.6. Social Networking and Entertainment
        • 7.2.2.7. Proximity Marketing
        • 7.2.2.8. Asset Marketing
        • 7.2.2.9. Others
      • 7.2.3. Global Location Marketing by: Technology (Value)
        • 7.2.3.1. GPS
        • 7.2.3.2. Assisted GPS (A-GPS)
        • 7.2.3.3. Enhanced GPS (E-GPS)
        • 7.2.3.4. Enhanced Observed Time Difference
        • 7.2.3.5. Observed Time Difference
        • 7.2.3.6. Cell ID
        • 7.2.3.7. Wi-Fi Others
      • 7.2.4. Global Location Marketing by: Industry Verticals (Value)
        • 7.2.4.1. Banking, Financial Services and Insurance(BFSI)
        • 7.2.4.2. IT and Telecommunications
        • 7.2.4.3. Tourism
        • 7.2.4.4. Retail and E-Commerce
        • 7.2.4.5. Healthcare and Life Sciences
      • 7.2.5. Global Location Marketing Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Location Marketing (Price)
      • 7.3.1. Global Location Marketing by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Location Marketing: by Type(USD Million)
  • Table 2. Location Marketing Indoor Geo-Marketing , by Region USD Million (2019-2024)
  • Table 3. Location Marketing Outdoor Geo-Marketing , by Region USD Million (2019-2024)
  • Table 4. Location Marketing: by Application(USD Million)
  • Table 5. Location Marketing Location-Based Advertising , by Region USD Million (2019-2024)
  • Table 6. Location Marketing Business Intelligence and Analytics , by Region USD Million (2019-2024)
  • Table 7. Location Marketing Fleet Management , by Region USD Million (2019-2024)
  • Table 8. Location Marketing Mapping and Navigation , by Region USD Million (2019-2024)
  • Table 9. Location Marketing Local Search and Information , by Region USD Million (2019-2024)
  • Table 10. Location Marketing Social Networking and Entertainment , by Region USD Million (2019-2024)
  • Table 11. Location Marketing Proximity Marketing , by Region USD Million (2019-2024)
  • Table 12. Location Marketing Asset Marketing , by Region USD Million (2019-2024)
  • Table 13. Location Marketing Others , by Region USD Million (2019-2024)
  • Table 14. Location Marketing: by Technology(USD Million)
  • Table 15. Location Marketing GPS , by Region USD Million (2019-2024)
  • Table 16. Location Marketing Assisted GPS (A-GPS) , by Region USD Million (2019-2024)
  • Table 17. Location Marketing Enhanced GPS (E-GPS) , by Region USD Million (2019-2024)
  • Table 18. Location Marketing Enhanced Observed Time Difference , by Region USD Million (2019-2024)
  • Table 19. Location Marketing Observed Time Difference , by Region USD Million (2019-2024)
  • Table 20. Location Marketing Cell ID , by Region USD Million (2019-2024)
  • Table 21. Location Marketing Wi-Fi Others , by Region USD Million (2019-2024)
  • Table 22. Location Marketing: by Industry Verticals(USD Million)
  • Table 23. Location Marketing Banking, Financial Services and Insurance(BFSI) , by Region USD Million (2019-2024)
  • Table 24. Location Marketing IT and Telecommunications , by Region USD Million (2019-2024)
  • Table 25. Location Marketing Tourism , by Region USD Million (2019-2024)
  • Table 26. Location Marketing Retail and E-Commerce , by Region USD Million (2019-2024)
  • Table 27. Location Marketing Healthcare and Life Sciences , by Region USD Million (2019-2024)
  • Table 28. South America Location Marketing, by Country USD Million (2019-2024)
  • Table 29. South America Location Marketing, by Type USD Million (2019-2024)
  • Table 30. South America Location Marketing, by Application USD Million (2019-2024)
  • Table 31. South America Location Marketing, by Technology USD Million (2019-2024)
  • Table 32. South America Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 33. Brazil Location Marketing, by Type USD Million (2019-2024)
  • Table 34. Brazil Location Marketing, by Application USD Million (2019-2024)
  • Table 35. Brazil Location Marketing, by Technology USD Million (2019-2024)
  • Table 36. Brazil Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 37. Argentina Location Marketing, by Type USD Million (2019-2024)
  • Table 38. Argentina Location Marketing, by Application USD Million (2019-2024)
  • Table 39. Argentina Location Marketing, by Technology USD Million (2019-2024)
  • Table 40. Argentina Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 41. Rest of South America Location Marketing, by Type USD Million (2019-2024)
  • Table 42. Rest of South America Location Marketing, by Application USD Million (2019-2024)
  • Table 43. Rest of South America Location Marketing, by Technology USD Million (2019-2024)
  • Table 44. Rest of South America Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 45. Asia Pacific Location Marketing, by Country USD Million (2019-2024)
  • Table 46. Asia Pacific Location Marketing, by Type USD Million (2019-2024)
  • Table 47. Asia Pacific Location Marketing, by Application USD Million (2019-2024)
  • Table 48. Asia Pacific Location Marketing, by Technology USD Million (2019-2024)
  • Table 49. Asia Pacific Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 50. China Location Marketing, by Type USD Million (2019-2024)
  • Table 51. China Location Marketing, by Application USD Million (2019-2024)
  • Table 52. China Location Marketing, by Technology USD Million (2019-2024)
  • Table 53. China Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 54. Japan Location Marketing, by Type USD Million (2019-2024)
  • Table 55. Japan Location Marketing, by Application USD Million (2019-2024)
  • Table 56. Japan Location Marketing, by Technology USD Million (2019-2024)
  • Table 57. Japan Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 58. India Location Marketing, by Type USD Million (2019-2024)
  • Table 59. India Location Marketing, by Application USD Million (2019-2024)
  • Table 60. India Location Marketing, by Technology USD Million (2019-2024)
  • Table 61. India Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 62. South Korea Location Marketing, by Type USD Million (2019-2024)
  • Table 63. South Korea Location Marketing, by Application USD Million (2019-2024)
  • Table 64. South Korea Location Marketing, by Technology USD Million (2019-2024)
  • Table 65. South Korea Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 66. Taiwan Location Marketing, by Type USD Million (2019-2024)
  • Table 67. Taiwan Location Marketing, by Application USD Million (2019-2024)
  • Table 68. Taiwan Location Marketing, by Technology USD Million (2019-2024)
  • Table 69. Taiwan Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 70. Australia Location Marketing, by Type USD Million (2019-2024)
  • Table 71. Australia Location Marketing, by Application USD Million (2019-2024)
  • Table 72. Australia Location Marketing, by Technology USD Million (2019-2024)
  • Table 73. Australia Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 74. Rest of Asia-Pacific Location Marketing, by Type USD Million (2019-2024)
  • Table 75. Rest of Asia-Pacific Location Marketing, by Application USD Million (2019-2024)
  • Table 76. Rest of Asia-Pacific Location Marketing, by Technology USD Million (2019-2024)
  • Table 77. Rest of Asia-Pacific Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 78. Europe Location Marketing, by Country USD Million (2019-2024)
  • Table 79. Europe Location Marketing, by Type USD Million (2019-2024)
  • Table 80. Europe Location Marketing, by Application USD Million (2019-2024)
  • Table 81. Europe Location Marketing, by Technology USD Million (2019-2024)
  • Table 82. Europe Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 83. Germany Location Marketing, by Type USD Million (2019-2024)
  • Table 84. Germany Location Marketing, by Application USD Million (2019-2024)
  • Table 85. Germany Location Marketing, by Technology USD Million (2019-2024)
  • Table 86. Germany Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 87. France Location Marketing, by Type USD Million (2019-2024)
  • Table 88. France Location Marketing, by Application USD Million (2019-2024)
  • Table 89. France Location Marketing, by Technology USD Million (2019-2024)
  • Table 90. France Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 91. Italy Location Marketing, by Type USD Million (2019-2024)
  • Table 92. Italy Location Marketing, by Application USD Million (2019-2024)
  • Table 93. Italy Location Marketing, by Technology USD Million (2019-2024)
  • Table 94. Italy Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 95. United Kingdom Location Marketing, by Type USD Million (2019-2024)
  • Table 96. United Kingdom Location Marketing, by Application USD Million (2019-2024)
  • Table 97. United Kingdom Location Marketing, by Technology USD Million (2019-2024)
  • Table 98. United Kingdom Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 99. Netherlands Location Marketing, by Type USD Million (2019-2024)
  • Table 100. Netherlands Location Marketing, by Application USD Million (2019-2024)
  • Table 101. Netherlands Location Marketing, by Technology USD Million (2019-2024)
  • Table 102. Netherlands Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 103. Rest of Europe Location Marketing, by Type USD Million (2019-2024)
  • Table 104. Rest of Europe Location Marketing, by Application USD Million (2019-2024)
  • Table 105. Rest of Europe Location Marketing, by Technology USD Million (2019-2024)
  • Table 106. Rest of Europe Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 107. MEA Location Marketing, by Country USD Million (2019-2024)
  • Table 108. MEA Location Marketing, by Type USD Million (2019-2024)
  • Table 109. MEA Location Marketing, by Application USD Million (2019-2024)
  • Table 110. MEA Location Marketing, by Technology USD Million (2019-2024)
  • Table 111. MEA Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 112. Middle East Location Marketing, by Type USD Million (2019-2024)
  • Table 113. Middle East Location Marketing, by Application USD Million (2019-2024)
  • Table 114. Middle East Location Marketing, by Technology USD Million (2019-2024)
  • Table 115. Middle East Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 116. Africa Location Marketing, by Type USD Million (2019-2024)
  • Table 117. Africa Location Marketing, by Application USD Million (2019-2024)
  • Table 118. Africa Location Marketing, by Technology USD Million (2019-2024)
  • Table 119. Africa Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 120. North America Location Marketing, by Country USD Million (2019-2024)
  • Table 121. North America Location Marketing, by Type USD Million (2019-2024)
  • Table 122. North America Location Marketing, by Application USD Million (2019-2024)
  • Table 123. North America Location Marketing, by Technology USD Million (2019-2024)
  • Table 124. North America Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 125. United States Location Marketing, by Type USD Million (2019-2024)
  • Table 126. United States Location Marketing, by Application USD Million (2019-2024)
  • Table 127. United States Location Marketing, by Technology USD Million (2019-2024)
  • Table 128. United States Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 129. Canada Location Marketing, by Type USD Million (2019-2024)
  • Table 130. Canada Location Marketing, by Application USD Million (2019-2024)
  • Table 131. Canada Location Marketing, by Technology USD Million (2019-2024)
  • Table 132. Canada Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 133. Mexico Location Marketing, by Type USD Million (2019-2024)
  • Table 134. Mexico Location Marketing, by Application USD Million (2019-2024)
  • Table 135. Mexico Location Marketing, by Technology USD Million (2019-2024)
  • Table 136. Mexico Location Marketing, by Industry Verticals USD Million (2019-2024)
  • Table 137. Location Marketing: by Type(USD/Units)
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Company Basic Information, Sales Area and Its Competitors
  • Table 144. Company Basic Information, Sales Area and Its Competitors
  • Table 145. Company Basic Information, Sales Area and Its Competitors
  • Table 146. Company Basic Information, Sales Area and Its Competitors
  • Table 147. Company Basic Information, Sales Area and Its Competitors
  • Table 148. Location Marketing: by Type(USD Million)
  • Table 149. Location Marketing Indoor Geo-Marketing , by Region USD Million (2025-2030)
  • Table 150. Location Marketing Outdoor Geo-Marketing , by Region USD Million (2025-2030)
  • Table 151. Location Marketing: by Application(USD Million)
  • Table 152. Location Marketing Location-Based Advertising , by Region USD Million (2025-2030)
  • Table 153. Location Marketing Business Intelligence and Analytics , by Region USD Million (2025-2030)
  • Table 154. Location Marketing Fleet Management , by Region USD Million (2025-2030)
  • Table 155. Location Marketing Mapping and Navigation , by Region USD Million (2025-2030)
  • Table 156. Location Marketing Local Search and Information , by Region USD Million (2025-2030)
  • Table 157. Location Marketing Social Networking and Entertainment , by Region USD Million (2025-2030)
  • Table 158. Location Marketing Proximity Marketing , by Region USD Million (2025-2030)
  • Table 159. Location Marketing Asset Marketing , by Region USD Million (2025-2030)
  • Table 160. Location Marketing Others , by Region USD Million (2025-2030)
  • Table 161. Location Marketing: by Technology(USD Million)
  • Table 162. Location Marketing GPS , by Region USD Million (2025-2030)
  • Table 163. Location Marketing Assisted GPS (A-GPS) , by Region USD Million (2025-2030)
  • Table 164. Location Marketing Enhanced GPS (E-GPS) , by Region USD Million (2025-2030)
  • Table 165. Location Marketing Enhanced Observed Time Difference , by Region USD Million (2025-2030)
  • Table 166. Location Marketing Observed Time Difference , by Region USD Million (2025-2030)
  • Table 167. Location Marketing Cell ID , by Region USD Million (2025-2030)
  • Table 168. Location Marketing Wi-Fi Others , by Region USD Million (2025-2030)
  • Table 169. Location Marketing: by Industry Verticals(USD Million)
  • Table 170. Location Marketing Banking, Financial Services and Insurance(BFSI) , by Region USD Million (2025-2030)
  • Table 171. Location Marketing IT and Telecommunications , by Region USD Million (2025-2030)
  • Table 172. Location Marketing Tourism , by Region USD Million (2025-2030)
  • Table 173. Location Marketing Retail and E-Commerce , by Region USD Million (2025-2030)
  • Table 174. Location Marketing Healthcare and Life Sciences , by Region USD Million (2025-2030)
  • Table 175. South America Location Marketing, by Country USD Million (2025-2030)
  • Table 176. South America Location Marketing, by Type USD Million (2025-2030)
  • Table 177. South America Location Marketing, by Application USD Million (2025-2030)
  • Table 178. South America Location Marketing, by Technology USD Million (2025-2030)
  • Table 179. South America Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 180. Brazil Location Marketing, by Type USD Million (2025-2030)
  • Table 181. Brazil Location Marketing, by Application USD Million (2025-2030)
  • Table 182. Brazil Location Marketing, by Technology USD Million (2025-2030)
  • Table 183. Brazil Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 184. Argentina Location Marketing, by Type USD Million (2025-2030)
  • Table 185. Argentina Location Marketing, by Application USD Million (2025-2030)
  • Table 186. Argentina Location Marketing, by Technology USD Million (2025-2030)
  • Table 187. Argentina Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 188. Rest of South America Location Marketing, by Type USD Million (2025-2030)
  • Table 189. Rest of South America Location Marketing, by Application USD Million (2025-2030)
  • Table 190. Rest of South America Location Marketing, by Technology USD Million (2025-2030)
  • Table 191. Rest of South America Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 192. Asia Pacific Location Marketing, by Country USD Million (2025-2030)
  • Table 193. Asia Pacific Location Marketing, by Type USD Million (2025-2030)
  • Table 194. Asia Pacific Location Marketing, by Application USD Million (2025-2030)
  • Table 195. Asia Pacific Location Marketing, by Technology USD Million (2025-2030)
  • Table 196. Asia Pacific Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 197. China Location Marketing, by Type USD Million (2025-2030)
  • Table 198. China Location Marketing, by Application USD Million (2025-2030)
  • Table 199. China Location Marketing, by Technology USD Million (2025-2030)
  • Table 200. China Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 201. Japan Location Marketing, by Type USD Million (2025-2030)
  • Table 202. Japan Location Marketing, by Application USD Million (2025-2030)
  • Table 203. Japan Location Marketing, by Technology USD Million (2025-2030)
  • Table 204. Japan Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 205. India Location Marketing, by Type USD Million (2025-2030)
  • Table 206. India Location Marketing, by Application USD Million (2025-2030)
  • Table 207. India Location Marketing, by Technology USD Million (2025-2030)
  • Table 208. India Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 209. South Korea Location Marketing, by Type USD Million (2025-2030)
  • Table 210. South Korea Location Marketing, by Application USD Million (2025-2030)
  • Table 211. South Korea Location Marketing, by Technology USD Million (2025-2030)
  • Table 212. South Korea Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 213. Taiwan Location Marketing, by Type USD Million (2025-2030)
  • Table 214. Taiwan Location Marketing, by Application USD Million (2025-2030)
  • Table 215. Taiwan Location Marketing, by Technology USD Million (2025-2030)
  • Table 216. Taiwan Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 217. Australia Location Marketing, by Type USD Million (2025-2030)
  • Table 218. Australia Location Marketing, by Application USD Million (2025-2030)
  • Table 219. Australia Location Marketing, by Technology USD Million (2025-2030)
  • Table 220. Australia Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 221. Rest of Asia-Pacific Location Marketing, by Type USD Million (2025-2030)
  • Table 222. Rest of Asia-Pacific Location Marketing, by Application USD Million (2025-2030)
  • Table 223. Rest of Asia-Pacific Location Marketing, by Technology USD Million (2025-2030)
  • Table 224. Rest of Asia-Pacific Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 225. Europe Location Marketing, by Country USD Million (2025-2030)
  • Table 226. Europe Location Marketing, by Type USD Million (2025-2030)
  • Table 227. Europe Location Marketing, by Application USD Million (2025-2030)
  • Table 228. Europe Location Marketing, by Technology USD Million (2025-2030)
  • Table 229. Europe Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 230. Germany Location Marketing, by Type USD Million (2025-2030)
  • Table 231. Germany Location Marketing, by Application USD Million (2025-2030)
  • Table 232. Germany Location Marketing, by Technology USD Million (2025-2030)
  • Table 233. Germany Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 234. France Location Marketing, by Type USD Million (2025-2030)
  • Table 235. France Location Marketing, by Application USD Million (2025-2030)
  • Table 236. France Location Marketing, by Technology USD Million (2025-2030)
  • Table 237. France Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 238. Italy Location Marketing, by Type USD Million (2025-2030)
  • Table 239. Italy Location Marketing, by Application USD Million (2025-2030)
  • Table 240. Italy Location Marketing, by Technology USD Million (2025-2030)
  • Table 241. Italy Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 242. United Kingdom Location Marketing, by Type USD Million (2025-2030)
  • Table 243. United Kingdom Location Marketing, by Application USD Million (2025-2030)
  • Table 244. United Kingdom Location Marketing, by Technology USD Million (2025-2030)
  • Table 245. United Kingdom Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 246. Netherlands Location Marketing, by Type USD Million (2025-2030)
  • Table 247. Netherlands Location Marketing, by Application USD Million (2025-2030)
  • Table 248. Netherlands Location Marketing, by Technology USD Million (2025-2030)
  • Table 249. Netherlands Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 250. Rest of Europe Location Marketing, by Type USD Million (2025-2030)
  • Table 251. Rest of Europe Location Marketing, by Application USD Million (2025-2030)
  • Table 252. Rest of Europe Location Marketing, by Technology USD Million (2025-2030)
  • Table 253. Rest of Europe Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 254. MEA Location Marketing, by Country USD Million (2025-2030)
  • Table 255. MEA Location Marketing, by Type USD Million (2025-2030)
  • Table 256. MEA Location Marketing, by Application USD Million (2025-2030)
  • Table 257. MEA Location Marketing, by Technology USD Million (2025-2030)
  • Table 258. MEA Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 259. Middle East Location Marketing, by Type USD Million (2025-2030)
  • Table 260. Middle East Location Marketing, by Application USD Million (2025-2030)
  • Table 261. Middle East Location Marketing, by Technology USD Million (2025-2030)
  • Table 262. Middle East Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 263. Africa Location Marketing, by Type USD Million (2025-2030)
  • Table 264. Africa Location Marketing, by Application USD Million (2025-2030)
  • Table 265. Africa Location Marketing, by Technology USD Million (2025-2030)
  • Table 266. Africa Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 267. North America Location Marketing, by Country USD Million (2025-2030)
  • Table 268. North America Location Marketing, by Type USD Million (2025-2030)
  • Table 269. North America Location Marketing, by Application USD Million (2025-2030)
  • Table 270. North America Location Marketing, by Technology USD Million (2025-2030)
  • Table 271. North America Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 272. United States Location Marketing, by Type USD Million (2025-2030)
  • Table 273. United States Location Marketing, by Application USD Million (2025-2030)
  • Table 274. United States Location Marketing, by Technology USD Million (2025-2030)
  • Table 275. United States Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 276. Canada Location Marketing, by Type USD Million (2025-2030)
  • Table 277. Canada Location Marketing, by Application USD Million (2025-2030)
  • Table 278. Canada Location Marketing, by Technology USD Million (2025-2030)
  • Table 279. Canada Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 280. Mexico Location Marketing, by Type USD Million (2025-2030)
  • Table 281. Mexico Location Marketing, by Application USD Million (2025-2030)
  • Table 282. Mexico Location Marketing, by Technology USD Million (2025-2030)
  • Table 283. Mexico Location Marketing, by Industry Verticals USD Million (2025-2030)
  • Table 284. Location Marketing: by Type(USD/Units)
  • Table 285. Research Programs/Design for This Report
  • Table 286. Key Data Information from Secondary Sources
  • Table 287. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Location Marketing: by Type USD Million (2019-2024)
  • Figure 5. Global Location Marketing: by Application USD Million (2019-2024)
  • Figure 6. Global Location Marketing: by Technology USD Million (2019-2024)
  • Figure 7. Global Location Marketing: by Industry Verticals USD Million (2019-2024)
  • Figure 8. South America Location Marketing Share (%), by Country
  • Figure 9. Asia Pacific Location Marketing Share (%), by Country
  • Figure 10. Europe Location Marketing Share (%), by Country
  • Figure 11. MEA Location Marketing Share (%), by Country
  • Figure 12. North America Location Marketing Share (%), by Country
  • Figure 13. Global Location Marketing: by Type USD/Units (2019-2024)
  • Figure 14. Global Location Marketing share by Players 2024 (%)
  • Figure 15. Global Location Marketing share by Players (Top 3) 2024(%)
  • Figure 16. Global Location Marketing share by Players (Top 5) 2024(%)
  • Figure 17. BCG Matrix for key Companies
  • Figure 18. Google (United States) Revenue, Net Income and Gross profit
  • Figure 19. Google (United States) Revenue: by Geography 2024
  • Figure 20. Groupon (United States) Revenue, Net Income and Gross profit
  • Figure 21. Groupon (United States) Revenue: by Geography 2024
  • Figure 22. Groundtruth (United States) Revenue, Net Income and Gross profit
  • Figure 23. Groundtruth (United States) Revenue: by Geography 2024
  • Figure 24. Placecast (United States) Revenue, Net Income and Gross profit
  • Figure 25. Placecast (United States) Revenue: by Geography 2024
  • Figure 26. PlaceIQ (United States) Revenue, Net Income and Gross profit
  • Figure 27. PlaceIQ (United States) Revenue: by Geography 2024
  • Figure 28. Scanbuy (United States) Revenue, Net Income and Gross profit
  • Figure 29. Scanbuy (United States) Revenue: by Geography 2024
  • Figure 30. Shopkick (United States) Revenue, Net Income and Gross profit
  • Figure 31. Shopkick (United States) Revenue: by Geography 2024
  • Figure 32. Telenity (India) Revenue, Net Income and Gross profit
  • Figure 33. Telenity (India) Revenue: by Geography 2024
  • Figure 34. Near Pte Ltd. (Singapore) Revenue, Net Income and Gross profit
  • Figure 35. Near Pte Ltd. (Singapore) Revenue: by Geography 2024
  • Figure 36. Foursquare Labs Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 37. Foursquare Labs Inc. (United States) Revenue: by Geography 2024
  • Figure 38. Global Location Marketing: by Type USD Million (2025-2030)
  • Figure 39. Global Location Marketing: by Application USD Million (2025-2030)
  • Figure 40. Global Location Marketing: by Technology USD Million (2025-2030)
  • Figure 41. Global Location Marketing: by Industry Verticals USD Million (2025-2030)
  • Figure 42. South America Location Marketing Share (%), by Country
  • Figure 43. Asia Pacific Location Marketing Share (%), by Country
  • Figure 44. Europe Location Marketing Share (%), by Country
  • Figure 45. MEA Location Marketing Share (%), by Country
  • Figure 46. North America Location Marketing Share (%), by Country
  • Figure 47. Global Location Marketing: by Type USD/Units (2025-2030)
List of companies from research coverage that are profiled in the study
  • Google (United States)
  • Groupon (United States)
  • Groundtruth (United States)
  • Placecast (United States)
  • PlaceIQ (United States)
  • Scanbuy (United States)
  • Shopkick (United States)
  • Telenity (India)
  • Near Pte Ltd. (Singapore)
  • Foursquare Labs Inc. (United States)
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Key Highlights of Report


Jan 2025 244 Pages 66 Tables Base Year: 2024 Coverage: 15+ Companies; 18 Countries

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Global Location Marketing Market Quantitative research analysis
Global Location Marketing Market Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Google (United States), Groupon (United States), Groundtruth (United States), Placecast (United States), PlaceIQ (United States), Scanbuy (United States), Shopkick (United States), Telenity (India), Near Pte Ltd. (Singapore) and Foursquare Labs Inc. (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Growing Demand for Services as a Solution in Digital Transformation Activities among Industries " is seen as one of major influencing trends for Location Marketing Market during projected period 2024-2030.
The Location Marketing market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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