Period Tracker Apps Market Scope
Period tracking app keeps track of menstrual cycle. It calculates the average length of past three cycles and accordingly predicts the start date of next cycle. It also calculates the ovulation and fertile days, predicts moods and symptoms. Apart from these features it allows the user to share logs to healthcare worker which helps to detect pain areas and provide accurate treatment. Moreover, period tracking app also plots charts and reports which can be used to highlight dates.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | Biowink GmbH (Germany), Glow (United States), Flow health Inc. (United States), Bellabeat Inc. (United States), Ovia health Inc. (United States), Cycle technologies (United States), Tampax (United States) and UbyKotex (United States) |
CAGR | % |
The market of Period Tracking App is fragmented as it consists of emerging players. The companies in this market are trying to gain a competitive edge through strategic partnership, acquisition, expansion, and introduction of new solution or services. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Period Tracker Apps market throughout the predicted period.
Biowink GmbH (Germany), Glow (United States), Flow health Inc. (United States), Bellabeat Inc. (United States), Ovia health Inc. (United States), Cycle technologies (United States), Tampax (United States) and UbyKotex (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Period Tracker Apps market by Type and Region with country level break-up.
On the basis of geography, the market of Period Tracker Apps has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2023.
Market Leaders and their expansionary development strategies
In January 2019, Sheroes which is a Delhi-based women community startup, has announced the acquisition of Maya, a women’s health tracker app. This app is used by women in 20 countries to track menstrual cycle and pregnancy. Also it monitors associated symptoms
Influencing Trend:
Increasing Usage of Health Apps and Technological Advancements in Health Apps
Market Growth Drivers:
Increasing Health Consciousness among Individuals and Features Such as Prediction of Next Cycle Start Date and Reports are fuelling the Market
Challenges:
Lack of Precision may hamper the Market Growth
Restraints:
High Costs Associated with Premium Features
Opportunities:
Rising Adoption of Smartphones with Advanced Connectivity and Increasing Awareness among the Users about Fertility Tracking App
Key Target Audience
Software Providers, Government Regulatory Bodies, Government Research Organisations, Private Research Organisations and Others