What is Enterprise Reputation Management Market?
Enterprise reputation management is a system that helps in monitoring online reviews of customers and promotes positive feedbacks through online review platforms. It includes tracking of public opinion, analyzing them and lastly to interpret valuable information out of it. Based on this information and findings a business organization can do their online advertising campaign accordingly. It mostly uses social media to controlling online responses and to provide the best solutions across a variety of organizations. It also provides a platform for customers to submit new reviews through email or promotions.
The market study is being classified by Type (Online Enterprise Reputation Management and Offline Enterprise Reputation Management), by Application (Analysis, Strategy Development, Monitoring, Reporting and Others) and major geographies with country level break-up.
BirdEye Inc. (United States), Value4Brand. (India), Reputation.com (United States), SEO Image, Inc. (United States), WebFX (United States), Digital Current, Inc. (United States), Netmark (United States), SEOVALLEY SOLUTIONS PRIVATE LIMITED (India), Reputation Management Consultants, Inc. (United States) and Spiralytics (Philippines) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are RevLocal (United States), Northcutt (United States), ELLIPSIS INFOTECH (India), Vendasta (Canada) and Chatmeter (United States).
The market for Enterprise Reputation Management is fragmented with the presence of many players. Leading players can adopt strategies like a merger, acquisition, expansion, new product launch, in order to gain share within the market. Owing to booming industrialization & urbanization, there are growing prospects for new players to enter the market. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Enterprise Reputation Management market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Enterprise Reputation Management market by Type, Application and Region.
On the basis of geography, the market of Enterprise Reputation Management has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Growing Demand for Enterprise Reputation Management in Universities to Enhance Quality for Gaining Best Students, Excellent Teachers, and Valuable Investors
- Rising Demand for Digital Marketing Campaign in Various Organizations
Market Trend
- Demand for Online Based Enterprise Reputation Management is Increasing
Restraints
- Offline Enterprise Reputation Management System Is More Complicated Than Online
Opportunities
- Demand For Ecommerce and Retail Sector is Growing
Challenges
- Competitors Publish Fake Reviews And Comments To Hamper Company’s Reputation Negatively
Market Leaders and some development strategies
In May 2019, Reputation.com, a provider of complete cloud-based enterprise reputation and customer experience management platform announced the addition of Google services to its suite of enterprise reputation management services. It helps enterprise clients can manage business listings, reviews, social media, and surveys.
Key Target Audience
Enterprise Reputation Management Providers, New Entrants/Investors, Government Regulatory and Research Organizations and End-Use Industry