About Customer Location Intelligence Solution
The Global Customer Location Intelligence Solution market is expected to witness high demand due to the increasing use of e-commerce platforms across the world. Customer location intelligence provides analytic and operational solutions across organizations about the customer. The customer location intelligence solution market is adopting artificial intelligence that helps retailers enhance the in-store customer experience. AI helps understand the demographics and patterns of customers and deploys personalized recommendations, offers, and product assistance by analyzing the collected data.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
A Customer location-tracking solutions can be used to track and monitor employees and their interactions within an organization. Location analytics can also be used to define spatial boundaries that restrict inter-team communication. A company's inorganic growth strategies include partnerships, geographical expansion, and mergers & acquisitions to sustain its competitive position in the market. It also invests in research and development to create technologically advanced and differentiated tools to get ahead. To gain insight into past purchases, spending patterns, customer loyalty, and location information, companies invest in a variety of technologies.The Players having a strong hold in the market are Customer Location Intelligence Solution. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Customer Location Intelligence Solution market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Environmental Systems Research Institute (ESRI) Inc. (United States), HERE Technologies (United States), Cuebiq Inc (United States), AreaMetrics, Inc. (United States), Verve Wireless, Inc. (United States), PlaceIQ (United States), Placed (United States), Gravy Analytics (United States), Ubimo Ltd. (United States) and Near Pte Ltd. (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Customer Location Intelligence Solution market by Type (Hardware, Solution and Services [Data Analytics & Consulting, System Integration & Maintenance]), Application (Workforce Management, Asset Management, Facility Management, Risk Management, Remote Monitoring, Sales & Marketing Optimization, Customer Management and Others) and Region.
On the basis of geography, the market of Customer Location Intelligence Solution has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Industry Vertical, the sub-segment i.e. Retail will boost the Customer Location Intelligence Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Business Function, the sub-segment i.e. Sales & Marketing will boost the Customer Location Intelligence Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Huge Demand due to Growing Use of E-Commerce Platform and Technological Advancement associated with the Customer Location Intelligence Solution
Market Growth Drivers:
The Increasing Demand from various End-User Industries and Growing Demand for the Online Food Delivery
Challenges:
High Initial Cost of Deployment Associated with Customer Location Intelligence Solution
Restraints:
Technological Complexities Related to the Customer Location Intelligence Solution and The Increasing Issues regarding Legal Concerns and Data Privacy Issues
Opportunities:
High Demand due to Adoption of Artificial Intelligence and The Emergence of IoT in the in Location Intelligence
Market Leaders and their expansionary development strategies
In November 2023, LocationIQ, a leading provider of location intelligence solutions, has acquired Unacast, a provider of geospatial data and insights. The deal will expand LocationIQ's product portfolio and give it access to Unacast's extensive data on consumer behavior and demographics.
In July 2023, Trimble announced the launch of Trimble Terra Office add-in. This innovative solution is part of Trimble's TerraOffice suite of desktop solutions for the integration of TerraFlex field data collection software with the GIS systems of record, which highlights the crucial role of location intelligence capabilities.
Key Target Audience
Customer Location Intelligence Solution Providers, Government Regulatory Bodies, Private Research Organization, Government Research Organization and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.