About Baby Complementary Food
The baby complementary food is the food other than breast milk or any infant formula to provide nutrients to the baby. From the age of 6 months, a baby needs more nutrients and energy than breast milk only, as at this age baby's digestive systems get little mature to digest a various range of foods with nutrients and protein, etc. It is very much needed to provide babies with the required nutrients for continuous growth and development.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Competition among existing players is due to the Baby Complementary Food market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Baby Complementary Food Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that China Vendors will contribute the maximum growth to Global Baby Complementary Food market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nestle S.A. (Switzerland), Arla Foods Ingredients (Denmark), H. J. Heinz Company (United States), Danone S.A. (France), Perrigo Company plc (Ireland), Beingmate Co Ltd (China), Bellamy's Organic (Australia), Christy Friedgram Industry (India) and Yili Group (China) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Hero Group (Switzerland), Danone S.A (France) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Baby Complementary Food market by Type (Complementary Food Rice Paste and Complementary Food Vegetable Powder), Application (Household, Hospitals, Clinics and Others) and Region.
On the basis of geography, the market of Baby Complementary Food has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Supermarket/Hypermarket will boost the Baby Complementary Food market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Age Range, the sub-segment i.e. 0 to 6 Months will boost the Baby Complementary Food market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Demand of Baby Complementary Food Among Young Parents in Developed and Developing Economies
Market Growth Drivers:
The Need for Providing Energy and Essential Nutrients Required for Continued Growth in Physical and Mental Development of Babies and Infants as it also Impacts the Future Well Being in Someways
Challenges:
Adherence to Stringent Regulatory Guidelines
Restraints:
Lack of Awareness Regarding Baby Complementary Food in Rural Areas of the World
Opportunities:
Growing E-commerce Market and Availability of Baby Complementary Food and Awareness Regarding feeding the Complementary Food to Babies
Market Leaders and their expansionary development strategies
In May 2022, Nestle Health Science, a business unit of Nestle SA, has agreed to acquire Puravida, a Brazilian nutrition and lifestyle brand that manufactures and markets such applications as drink mixes, protein powders, nutrition bars and snacks that is based in São Paulo. Terms of the agreement were not disclosed.
In September 2019, Arla Foods Ingredients has obtained Generally Recognized as Safe (GRAS) approval relating to its use of alpha-lactalbumin in infant formula. The US Food & Drug Administration (FDA) issued the company with a GRAS Notice known as a ‘no objection letter’. It states that it has no questions regarding the safety of fractionated whey protein concentrate containing 41% alpha-lactalbumin – marketed by Arla Foods Ingredients as Lacprodan ALPHA-10 – when used in infant formula.
"According to FSSAI Foods for Infant Nutrition, the requirements should be followed by manufacturers of food for infant nutrition to get approval from the FSSAI. For baby complimentary food requirement is give as no person shall manufacture, sell, store, or exhibit for sale infant milk food, infant formula and milk cereal-based complementary food, processed cereal-based complementary food, and follow-up formula, except under the Bureau of Indian Standards (BIS) certification mark."
Key Target Audience
Baby Complementary Food Manufacturers, Baby Complementary Food International Traders, Baby Complementary Food Distributors and Suppliers, Research and Development Institutes, Potential Investors, Regulatory Bodies, Upstream and Downstream Buyers and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.