What is Disposable Maternity Pads Market?
A new mother is likely to experience a huge amount of bleeding immediately after the birth of the child which continues for more than 10 days. In such conditions, ordinary sanitary pads would not be able to serve the purpose as there would be extensive bleeding and high risk of infection too. Maternity pads are extra long, thick pads designed so as to absorb the very intense bleeding that is experienced during the first week of the postpartum called loch. These maternity pads are generally thicker, softer, longer, and more absorbent than any regular kind of sanitary pad. Many women prefer these disposable maternity pads during their postpartum due to the high absorbency, hygiene and comfort of these pads.
The market study is being classified by Type (Regular, Ultra-Thin, Maxi / Super, Overnight and Others), by Application (Individual Users and Hospitals) and major geographies with country level break-up.
Johnson & Johnson (United States), Procter & Gamble (United States), Kotex (United States), Lil-lets UK Limited (United Kingdom), Unicharm (Japan), Kimberly-Clark (United States), Svenska Cellulosa Aktiebolaget (Sweden), Edgewell Personal Care (United States), Ontex (Belgium), Diva International Inc. (Canada), Bodywise (United States), Rael (United States), BodyWiseuk (Natracare) (United Kingdom), Seventh Generation (United States), Veeda USA (United States), Organyc (Italy) and Medtronic (Ireland) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Genial Day (United States), Period Mate(United States), Hesta Organic (United States) and GladRags (United States).
The fragmented nature of the market is due to the great number of players present in the market. Market leaders are now focusing on new product innovations and developments due to highly changing customer demands and preferences. Also with the increase in demand from the emerging economies is also driving the demand for the Disposable Maternity Pads market. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Disposable Maternity Pads market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Disposable Maternity Pads market by Type, Application and Region.
On the basis of geography, the market of Disposable Maternity Pads has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Changing lifestyles and Standards Fueled by Rising Disposable Income
- Rising Awareness among the Women for Feminine Hygiene through Government Schemes and Programs
- Increasing Population of Working Women in Each Sector
Market Trend
- Growing Trend of Availability of Disposable Maternity Pads at Several Places and at an Affordable Price
- Increase in the Trend of Development of Highly Absorbent and Antibacterial Pads from Bamboo
Restraints
- Availability of Substitute Products
- Stringent Government Regulations Regarding the Usage of Absorbents in Disposable Sanitary Pads
Opportunities
- Rising Focus on Price Reduction through New Product Inventions
- Improving Distribution Networks for Disposable Maternity Pads
- Increasing Demand for Disposable Maternity Pads from Emerging Markets
Challenges
- Growing Dominance of the Local Players
- Concerns Related to Health and Hygiene Regarding the Disposal of the Disposable Pads
Market Leaders and some development strategies
On January 8th, 2020 - P&G announced plans to acquire Billie Inc., a growing female body care company committed to better serving women’s beauty and grooming needs. Billie is a subscription-based, direct-to-consumer brand focused on providing women with quality shaving supplies and premium body care products. The deal complements P&G’s female grooming portfolio, which includes the Venus, Braun and joy brands, through the combination of strong digital and direct-to-consumer marketing capabilities, a growing range of personal care products, and a fresh, digitally-native brand that is especially appealing to Millennial and Gen Z consumers.
In the US, menstrual pads and adult incontinence diapers are regulated by FDA under Class I Medical Device. This FDA regulation is not legally enforceable and regarded as guidance or recommendations for manufacturing control. For example, the FDA recommends that chemicals and their quantities of all constituent materials be provided. From 510(k) premarket submissions guideline, the health risk of adverse tissue reaction is suggested to be identified for menstrual pads, and the manufacturer’s voluntary testing for biocompatibility is recommended in accordance with ISO-10993 (Biological Evaluation of Medical Devices Part-1: Evaluation and Testing).
Key Target Audience
Disposable Maternity Pads Manufacturers, Disposable Maternity Pads Suppliers and Traders, Potential Investors, Market Research Firms and Government and Research Organizations