What is Local Marketing Software Market?
The global local marketing software market is expected to grow during the forecasted period due to the growing number of local business startups, and the need for brand awareness and promotion of the local business to the nearby customers. Local marketing software helps in marketing activities online to local businesses like stores, restaurants, outlets, and individual franchise businesses. This software handles the marketing campaigns like email marketing, social media marketing and manages reviews on behalf of the retailers to build, create a buzz and increase foot traffic to the business.
The market study is being classified and major geographies with country level break-up.
ReachLocal (United States), Balihoo, Inc. (United States), UpCurve Inc. (ThriveHive) (United States), GoDaddy (Main Street Hub) (United States), Bright Local (Unite Kingdom), OMG National (United States), Brandify (United States), MomentFeed (United States), CampaignDrive (Pica9) (United States), Signpost (United States), SproutLoud (United States) and Oto Analytics, Inc (Womply) (United States) are some of the key players profiled in the study.
The local marketing software companies are focusing on research and development and planning to expand their product portfolio worldwide. The companies are engaging in developing easier to operate with marketing features for any platform, especially for unaware small business retailers. They are also planning for merger and acquisition activities to maintain their market presence.
Segment Analysis
Analyst at AMA have segmented the market study of Global Local Marketing Software market by Type, Application and Region.
On the basis of geography, the market of Local Marketing Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Number of Local Startups Worldwide
- Need for Reach of Local Business to Nearby Customers
- Demand for Building Brand Awareness of Local Business
Market Trend
- Emerging Automation in Small Size Business
- AI in Local Marketing Software with Enhanced and Intuitive Features for Optimising Local Campaigns
Restraints
- Risk of Data Theft Involve in Local Marketing Software
- Less Awareness about the Local Marketing Software in Remote Areas
Opportunities
- Surging Demand for Online Ordering with Increasing Digitalisation Around the Globe
- Growing Awareness About Local Marketing Software Among Small Business
Challenges
- Technical Issues and Troubleshoot Problems in Local Marketing Software
Key Target Audience
Local Marketing Software Developers, Industry Association, Research and Development Institute, Potential Investors, Regulatory Bodies and Others