Global Database Marketing Market

Database Marketing Comprehensive Study by Application (B2C, B2B), Organization Size (Large Enterprise, Small and Medium-sized Enterprise (SME)), Marketing Type (Telemarketing, Email Marketing, Social Media Marketing), Databases Type (Consumer Databases, Business Databases) Players and Region - Global Market Outlook to 2028

Database Marketing Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Database Marketing
Database Marketing is a combination of traditional advertising and direct marketing. It is the process of systematically collecting data about past, current and/or potential customers either in electronic or optical form, maintaining the integrity of the data by continually monitoring customer purchases and/or by inquiring changing status and using the data to formulate marketing strategy and foster personalized relationships with customers. It is used to understand and manage the business database of customers for marketing purposes. It has two main instruments: a logistic instrument – a database for clients; and a decision making instrument – a statistical database. The database marketing ensures the free usage of the data for the marketing needs and provides the facts that help to work smarter. For instance, Facebook segments its user’s data according to their stored database information that includes first name, last name, email, phone number, date of birth, gender, location, and interests. This enables Facebook to create personalized experiences for its users which is very valuable to advertisers and marketers. Database marketing helps to have a decision on financial investment in any business's future success. The growing popularity of database marketing expected to boost market growth in upcoming years.

AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)


The market is fragmented by numerous key players who have the bargaining power high in database marketing industry. The intensity of rivalry appears to be moderate. Major companies in this market are constantly working towards introducing innovative products and lowering costs of service order to have profit in the business. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Database Marketing market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Marketo, Inc.( United States), Stirista, LLC (United States), Adestra Ltd (United Kingdom), Eloqua (United States), HubSpot, Inc.(United States), V12 Data (United States), Reach Marketing LLC (United States), BRIDGE (United States), Infogroup Media Solutions (United States) and Avanci (France) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Resonant Analytics (United States), BB Direct (United States), Leadiro Holdings Ltd (United Kingdom), Celerity (United Kingdom) and Global Database Marketing, Inc.(United States).

Segmentation Overview
AMA Research has segmented the market of Global Database Marketing market by , Application (B2C and B2B) and Region.



On the basis of geography, the market of Database Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organization Size, the sub-segment i.e. Large Enterprise will boost the Database Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Marketing Type, the sub-segment i.e. Telemarketing will boost the Database Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Databases Type, the sub-segment i.e. Consumer Databases will boost the Database Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Trend to Increase Customer Retention by Building Relationships

Market Growth Drivers:
Multi-channel Marketing Improved Business Profitability and Identify Target Audience

Challenges:
Heightened Customer Expectations

Restraints:
High Cost of Database Management

Opportunities:
Cost-Effective Marketing Technique and Growing Improvements in Marketing Communications

Market Leaders and their expansionary development strategies
In December 2023, Acxiom acquires LiveRamp, this mega-deal combines two data giants, aiming to create a powerhouse in identity resolution and people-based marketing. The combined entity will boast a vast consumer identity graph and advanced data analytics capabilities.
In December 2023, MongoDB and Nielsen Partner on Consumer Insights Platform,this partnership combines MongoDB's data agility with Nielsen's consumer data and measurement expertise. It will provide brands with access to granular audience insights and enable data-driven marketing strategies.


Analyst View
The United Kingdom and the United States manufacturers will contribute to the maximum growth of the global database marketing market throughout the predicted period

Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Database Marketing Providers, Database Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-User Industry

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Application
  • B2C
  • B2B
By Organization Size
  • Large Enterprise
  • Small and Medium-sized Enterprise (SME)

By Marketing Type
  • Telemarketing
  • Email Marketing
  • Social Media Marketing

By Databases Type
  • Consumer Databases
  • Business Databases

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Multi-channel Marketing Improved Business Profitability
      • 3.2.2. Identify Target Audience
    • 3.3. Market Challenges
      • 3.3.1. Heightened Customer Expectations
    • 3.4. Market Trends
      • 3.4.1. Trend to Increase Customer Retention by Building Relationships
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Database Marketing, by Application, Organization Size, Marketing Type, Databases Type and Region (value and price ) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Database Marketing (Value)
      • 5.2.1. Global Database Marketing by: Application (Value)
        • 5.2.1.1. B2C
        • 5.2.1.2. B2B
      • 5.2.2. Global Database Marketing by: Organization Size (Value)
        • 5.2.2.1. Large Enterprise
        • 5.2.2.2. Small and Medium-sized Enterprise (SME)
      • 5.2.3. Global Database Marketing by: Marketing Type (Value)
        • 5.2.3.1. Telemarketing
        • 5.2.3.2. Email Marketing
        • 5.2.3.3. Social Media Marketing
      • 5.2.4. Global Database Marketing by: Databases Type (Value)
        • 5.2.4.1. Consumer Databases
        • 5.2.4.2. Business Databases
      • 5.2.5. Global Database Marketing Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Database Marketing (Price)
  • 6. Database Marketing: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Marketo, Inc.( United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Stirista, LLC (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Adestra Ltd (United Kingdom)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Eloqua (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. HubSpot, Inc.(United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. V12 Data (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Reach Marketing LLC (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. BRIDGE (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Infogroup Media Solutions (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Avanci (France)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Database Marketing Sale, by Application, Organization Size, Marketing Type, Databases Type and Region (value and price ) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Database Marketing (Value)
      • 7.2.1. Global Database Marketing by: Application (Value)
        • 7.2.1.1. B2C
        • 7.2.1.2. B2B
      • 7.2.2. Global Database Marketing by: Organization Size (Value)
        • 7.2.2.1. Large Enterprise
        • 7.2.2.2. Small and Medium-sized Enterprise (SME)
      • 7.2.3. Global Database Marketing by: Marketing Type (Value)
        • 7.2.3.1. Telemarketing
        • 7.2.3.2. Email Marketing
        • 7.2.3.3. Social Media Marketing
      • 7.2.4. Global Database Marketing by: Databases Type (Value)
        • 7.2.4.1. Consumer Databases
        • 7.2.4.2. Business Databases
      • 7.2.5. Global Database Marketing Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Database Marketing (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Database Marketing: by Application(USD Million)
  • Table 2. Database Marketing B2C , by Region USD Million (2017-2022)
  • Table 3. Database Marketing B2B , by Region USD Million (2017-2022)
  • Table 4. Database Marketing: by Organization Size(USD Million)
  • Table 5. Database Marketing Large Enterprise , by Region USD Million (2017-2022)
  • Table 6. Database Marketing Small and Medium-sized Enterprise (SME) , by Region USD Million (2017-2022)
  • Table 7. Database Marketing: by Marketing Type(USD Million)
  • Table 8. Database Marketing Telemarketing , by Region USD Million (2017-2022)
  • Table 9. Database Marketing Email Marketing , by Region USD Million (2017-2022)
  • Table 10. Database Marketing Social Media Marketing , by Region USD Million (2017-2022)
  • Table 11. Database Marketing: by Databases Type(USD Million)
  • Table 12. Database Marketing Consumer Databases , by Region USD Million (2017-2022)
  • Table 13. Database Marketing Business Databases , by Region USD Million (2017-2022)
  • Table 14. South America Database Marketing, by Country USD Million (2017-2022)
  • Table 15. South America Database Marketing, by Application USD Million (2017-2022)
  • Table 16. South America Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 17. South America Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 18. South America Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 19. Brazil Database Marketing, by Application USD Million (2017-2022)
  • Table 20. Brazil Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 21. Brazil Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 22. Brazil Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 23. Argentina Database Marketing, by Application USD Million (2017-2022)
  • Table 24. Argentina Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 25. Argentina Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 26. Argentina Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 27. Rest of South America Database Marketing, by Application USD Million (2017-2022)
  • Table 28. Rest of South America Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 29. Rest of South America Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 30. Rest of South America Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 31. Asia Pacific Database Marketing, by Country USD Million (2017-2022)
  • Table 32. Asia Pacific Database Marketing, by Application USD Million (2017-2022)
  • Table 33. Asia Pacific Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 34. Asia Pacific Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 35. Asia Pacific Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 36. China Database Marketing, by Application USD Million (2017-2022)
  • Table 37. China Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 38. China Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 39. China Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 40. Japan Database Marketing, by Application USD Million (2017-2022)
  • Table 41. Japan Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 42. Japan Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 43. Japan Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 44. India Database Marketing, by Application USD Million (2017-2022)
  • Table 45. India Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 46. India Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 47. India Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 48. South Korea Database Marketing, by Application USD Million (2017-2022)
  • Table 49. South Korea Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 50. South Korea Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 51. South Korea Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 52. Taiwan Database Marketing, by Application USD Million (2017-2022)
  • Table 53. Taiwan Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 54. Taiwan Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 55. Taiwan Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 56. Australia Database Marketing, by Application USD Million (2017-2022)
  • Table 57. Australia Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 58. Australia Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 59. Australia Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 60. Rest of Asia-Pacific Database Marketing, by Application USD Million (2017-2022)
  • Table 61. Rest of Asia-Pacific Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 62. Rest of Asia-Pacific Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 63. Rest of Asia-Pacific Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 64. Europe Database Marketing, by Country USD Million (2017-2022)
  • Table 65. Europe Database Marketing, by Application USD Million (2017-2022)
  • Table 66. Europe Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 67. Europe Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 68. Europe Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 69. Germany Database Marketing, by Application USD Million (2017-2022)
  • Table 70. Germany Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 71. Germany Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 72. Germany Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 73. France Database Marketing, by Application USD Million (2017-2022)
  • Table 74. France Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 75. France Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 76. France Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 77. Italy Database Marketing, by Application USD Million (2017-2022)
  • Table 78. Italy Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 79. Italy Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 80. Italy Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 81. United Kingdom Database Marketing, by Application USD Million (2017-2022)
  • Table 82. United Kingdom Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 83. United Kingdom Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 84. United Kingdom Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 85. Netherlands Database Marketing, by Application USD Million (2017-2022)
  • Table 86. Netherlands Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 87. Netherlands Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 88. Netherlands Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 89. Rest of Europe Database Marketing, by Application USD Million (2017-2022)
  • Table 90. Rest of Europe Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 91. Rest of Europe Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 92. Rest of Europe Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 93. MEA Database Marketing, by Country USD Million (2017-2022)
  • Table 94. MEA Database Marketing, by Application USD Million (2017-2022)
  • Table 95. MEA Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 96. MEA Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 97. MEA Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 98. Middle East Database Marketing, by Application USD Million (2017-2022)
  • Table 99. Middle East Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 100. Middle East Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 101. Middle East Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 102. Africa Database Marketing, by Application USD Million (2017-2022)
  • Table 103. Africa Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 104. Africa Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 105. Africa Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 106. North America Database Marketing, by Country USD Million (2017-2022)
  • Table 107. North America Database Marketing, by Application USD Million (2017-2022)
  • Table 108. North America Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 109. North America Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 110. North America Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 111. United States Database Marketing, by Application USD Million (2017-2022)
  • Table 112. United States Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 113. United States Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 114. United States Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 115. Canada Database Marketing, by Application USD Million (2017-2022)
  • Table 116. Canada Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 117. Canada Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 118. Canada Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 119. Mexico Database Marketing, by Application USD Million (2017-2022)
  • Table 120. Mexico Database Marketing, by Organization Size USD Million (2017-2022)
  • Table 121. Mexico Database Marketing, by Marketing Type USD Million (2017-2022)
  • Table 122. Mexico Database Marketing, by Databases Type USD Million (2017-2022)
  • Table 123. Company Basic Information, Sales Area and Its Competitors
  • Table 124. Company Basic Information, Sales Area and Its Competitors
  • Table 125. Company Basic Information, Sales Area and Its Competitors
  • Table 126. Company Basic Information, Sales Area and Its Competitors
  • Table 127. Company Basic Information, Sales Area and Its Competitors
  • Table 128. Company Basic Information, Sales Area and Its Competitors
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Database Marketing: by Application(USD Million)
  • Table 134. Database Marketing B2C , by Region USD Million (2023-2028)
  • Table 135. Database Marketing B2B , by Region USD Million (2023-2028)
  • Table 136. Database Marketing: by Organization Size(USD Million)
  • Table 137. Database Marketing Large Enterprise , by Region USD Million (2023-2028)
  • Table 138. Database Marketing Small and Medium-sized Enterprise (SME) , by Region USD Million (2023-2028)
  • Table 139. Database Marketing: by Marketing Type(USD Million)
  • Table 140. Database Marketing Telemarketing , by Region USD Million (2023-2028)
  • Table 141. Database Marketing Email Marketing , by Region USD Million (2023-2028)
  • Table 142. Database Marketing Social Media Marketing , by Region USD Million (2023-2028)
  • Table 143. Database Marketing: by Databases Type(USD Million)
  • Table 144. Database Marketing Consumer Databases , by Region USD Million (2023-2028)
  • Table 145. Database Marketing Business Databases , by Region USD Million (2023-2028)
  • Table 146. South America Database Marketing, by Country USD Million (2023-2028)
  • Table 147. South America Database Marketing, by Application USD Million (2023-2028)
  • Table 148. South America Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 149. South America Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 150. South America Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 151. Brazil Database Marketing, by Application USD Million (2023-2028)
  • Table 152. Brazil Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 153. Brazil Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 154. Brazil Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 155. Argentina Database Marketing, by Application USD Million (2023-2028)
  • Table 156. Argentina Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 157. Argentina Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 158. Argentina Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 159. Rest of South America Database Marketing, by Application USD Million (2023-2028)
  • Table 160. Rest of South America Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 161. Rest of South America Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 162. Rest of South America Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 163. Asia Pacific Database Marketing, by Country USD Million (2023-2028)
  • Table 164. Asia Pacific Database Marketing, by Application USD Million (2023-2028)
  • Table 165. Asia Pacific Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 166. Asia Pacific Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 167. Asia Pacific Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 168. China Database Marketing, by Application USD Million (2023-2028)
  • Table 169. China Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 170. China Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 171. China Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 172. Japan Database Marketing, by Application USD Million (2023-2028)
  • Table 173. Japan Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 174. Japan Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 175. Japan Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 176. India Database Marketing, by Application USD Million (2023-2028)
  • Table 177. India Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 178. India Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 179. India Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 180. South Korea Database Marketing, by Application USD Million (2023-2028)
  • Table 181. South Korea Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 182. South Korea Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 183. South Korea Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 184. Taiwan Database Marketing, by Application USD Million (2023-2028)
  • Table 185. Taiwan Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 186. Taiwan Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 187. Taiwan Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 188. Australia Database Marketing, by Application USD Million (2023-2028)
  • Table 189. Australia Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 190. Australia Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 191. Australia Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 192. Rest of Asia-Pacific Database Marketing, by Application USD Million (2023-2028)
  • Table 193. Rest of Asia-Pacific Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 194. Rest of Asia-Pacific Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 195. Rest of Asia-Pacific Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 196. Europe Database Marketing, by Country USD Million (2023-2028)
  • Table 197. Europe Database Marketing, by Application USD Million (2023-2028)
  • Table 198. Europe Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 199. Europe Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 200. Europe Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 201. Germany Database Marketing, by Application USD Million (2023-2028)
  • Table 202. Germany Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 203. Germany Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 204. Germany Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 205. France Database Marketing, by Application USD Million (2023-2028)
  • Table 206. France Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 207. France Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 208. France Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 209. Italy Database Marketing, by Application USD Million (2023-2028)
  • Table 210. Italy Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 211. Italy Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 212. Italy Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 213. United Kingdom Database Marketing, by Application USD Million (2023-2028)
  • Table 214. United Kingdom Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 215. United Kingdom Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 216. United Kingdom Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 217. Netherlands Database Marketing, by Application USD Million (2023-2028)
  • Table 218. Netherlands Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 219. Netherlands Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 220. Netherlands Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 221. Rest of Europe Database Marketing, by Application USD Million (2023-2028)
  • Table 222. Rest of Europe Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 223. Rest of Europe Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 224. Rest of Europe Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 225. MEA Database Marketing, by Country USD Million (2023-2028)
  • Table 226. MEA Database Marketing, by Application USD Million (2023-2028)
  • Table 227. MEA Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 228. MEA Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 229. MEA Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 230. Middle East Database Marketing, by Application USD Million (2023-2028)
  • Table 231. Middle East Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 232. Middle East Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 233. Middle East Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 234. Africa Database Marketing, by Application USD Million (2023-2028)
  • Table 235. Africa Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 236. Africa Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 237. Africa Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 238. North America Database Marketing, by Country USD Million (2023-2028)
  • Table 239. North America Database Marketing, by Application USD Million (2023-2028)
  • Table 240. North America Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 241. North America Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 242. North America Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 243. United States Database Marketing, by Application USD Million (2023-2028)
  • Table 244. United States Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 245. United States Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 246. United States Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 247. Canada Database Marketing, by Application USD Million (2023-2028)
  • Table 248. Canada Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 249. Canada Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 250. Canada Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 251. Mexico Database Marketing, by Application USD Million (2023-2028)
  • Table 252. Mexico Database Marketing, by Organization Size USD Million (2023-2028)
  • Table 253. Mexico Database Marketing, by Marketing Type USD Million (2023-2028)
  • Table 254. Mexico Database Marketing, by Databases Type USD Million (2023-2028)
  • Table 255. Research Programs/Design for This Report
  • Table 256. Key Data Information from Secondary Sources
  • Table 257. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Database Marketing: by Application USD Million (2017-2022)
  • Figure 5. Global Database Marketing: by Organization Size USD Million (2017-2022)
  • Figure 6. Global Database Marketing: by Marketing Type USD Million (2017-2022)
  • Figure 7. Global Database Marketing: by Databases Type USD Million (2017-2022)
  • Figure 8. South America Database Marketing Share (%), by Country
  • Figure 9. Asia Pacific Database Marketing Share (%), by Country
  • Figure 10. Europe Database Marketing Share (%), by Country
  • Figure 11. MEA Database Marketing Share (%), by Country
  • Figure 12. North America Database Marketing Share (%), by Country
  • Figure 13. Global Database Marketing share by Players 2022 (%)
  • Figure 14. Global Database Marketing share by Players (Top 3) 2022(%)
  • Figure 15. Global Database Marketing share by Players (Top 5) 2022(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Marketo, Inc.( United States) Revenue, Net Income and Gross profit
  • Figure 18. Marketo, Inc.( United States) Revenue: by Geography 2022
  • Figure 19. Stirista, LLC (United States) Revenue, Net Income and Gross profit
  • Figure 20. Stirista, LLC (United States) Revenue: by Geography 2022
  • Figure 21. Adestra Ltd (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 22. Adestra Ltd (United Kingdom) Revenue: by Geography 2022
  • Figure 23. Eloqua (United States) Revenue, Net Income and Gross profit
  • Figure 24. Eloqua (United States) Revenue: by Geography 2022
  • Figure 25. HubSpot, Inc.(United States) Revenue, Net Income and Gross profit
  • Figure 26. HubSpot, Inc.(United States) Revenue: by Geography 2022
  • Figure 27. V12 Data (United States) Revenue, Net Income and Gross profit
  • Figure 28. V12 Data (United States) Revenue: by Geography 2022
  • Figure 29. Reach Marketing LLC (United States) Revenue, Net Income and Gross profit
  • Figure 30. Reach Marketing LLC (United States) Revenue: by Geography 2022
  • Figure 31. BRIDGE (United States) Revenue, Net Income and Gross profit
  • Figure 32. BRIDGE (United States) Revenue: by Geography 2022
  • Figure 33. Infogroup Media Solutions (United States) Revenue, Net Income and Gross profit
  • Figure 34. Infogroup Media Solutions (United States) Revenue: by Geography 2022
  • Figure 35. Avanci (France) Revenue, Net Income and Gross profit
  • Figure 36. Avanci (France) Revenue: by Geography 2022
  • Figure 37. Global Database Marketing: by Application USD Million (2023-2028)
  • Figure 38. Global Database Marketing: by Organization Size USD Million (2023-2028)
  • Figure 39. Global Database Marketing: by Marketing Type USD Million (2023-2028)
  • Figure 40. Global Database Marketing: by Databases Type USD Million (2023-2028)
  • Figure 41. South America Database Marketing Share (%), by Country
  • Figure 42. Asia Pacific Database Marketing Share (%), by Country
  • Figure 43. Europe Database Marketing Share (%), by Country
  • Figure 44. MEA Database Marketing Share (%), by Country
  • Figure 45. North America Database Marketing Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Marketo, Inc.( United States)
  • Stirista, LLC (United States)
  • Adestra Ltd (United Kingdom)
  • Eloqua (United States)
  • HubSpot, Inc.(United States)
  • V12 Data (United States)
  • Reach Marketing LLC (United States)
  • BRIDGE (United States)
  • Infogroup Media Solutions (United States)
  • Avanci (France)
Additional players considered in the study are as follows:
Resonant Analytics (United States) , BB Direct (United States) , Leadiro Holdings Ltd (United Kingdom) , Celerity (United Kingdom) , Global Database Marketing, Inc.(United States)
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Key Highlights of Report


Dec 2023 230 Pages 69 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Database Marketing Market Quantitative research analysis
Global Database Marketing Market Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Marketo, Inc.( United States), Stirista, LLC (United States), Adestra Ltd (United Kingdom), Eloqua (United States), HubSpot, Inc.(United States), V12 Data (United States), Reach Marketing LLC (United States), BRIDGE (United States), Infogroup Media Solutions (United States) and Avanci (France) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Trend to Increase Customer Retention by Building Relationships" is seen as one of major influencing trends for Database Marketing Market during projected period 2022-2028.
The Database Marketing market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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