About Keto Diet
Keto Diet also known as Ketogenic Diet consist of food products which have low carbo hydrate, low sugar content and high fat content. This results in body burning more fats rather than carbo hydrates. The Keto diet was earlier prescribed only to the children suffering from epilepsy and this diet served good way to lower the number or frequency of seizures that this children experienced. Nowadays, Ketogenic Diet is mostly done to reduce fat, as well as it holds other medical benefits such as it is beneficial in treatment of heart diseases, brain diseases and even skin care. Although higher costs related to keto diet limits the growth potential of the Keto diet. Geographically, North America is the largest market of Keto Diet.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the Keto Diet market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Keto Diet Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nestle SA (Switzerland), Know Brainer Foods LLC (United States), Zenwise Health (United States), NOW Foods (United States), Glanbia PLC (Ireland), Pruvit Ventures Inc. (United States), Atrium Innovations Inc. (Canada), TDN Nutrition (United Kingdom), Bulletproof 360, Inc. (United States) and HelloFresh SE (Germany) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Ample Foods (United States), Perfect Keto LLC (United States) and Keto and Company (United States).
Segmentation Overview
AMA Research has segmented the market of Global Keto Diet market by Type (Supplements, Snacks and Beverages) and Region.
On the basis of geography, the market of Keto Diet has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel , the sub-segment i.e. Online {E-Commerce Stores} will boost the Keto Diet market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging , the sub-segment i.e. Plastic Bottle will boost the Keto Diet market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Ketogenic Beverages such as Milk Shakes and Coffee are rising in Popularity
Market Growth Drivers:
Increasing Consciousness about Health, Growth in Patients Suffering from Epilepsy and Surge in Obesity Rates
Challenges:
Lack of Unawareness about the Benefits of the Keto Diet
Restraints:
Higher Costs compared to Regular Food Products
Opportunities:
Asia Pacific will Present Huge Opportunity to Grow with Grow of E-Commerce and Rising Disposable Income
Market Leaders and their expansionary development strategies
In 2020, Whole Earth Brands, Inc., a US based plant based natural sweeteners and other fresh food products producer as announced acquisition of Swerve, L.L.C. The acquisition deal was completed in USD 80 million, all in cash. The acquisition is said to target zero sugar, keto-friendly, and plant-based sweeteners which is a market, already expected to be valued in billions.
In 2020, HelloFresh SE, the German company which is one of the largest meal kit delivery company in the world has announced acquisition of Factor75, Inc., which is one of the emerging full-prepared healthy meal delivery company. Acquisition was made in USD 277 million. Factor 75 is known to provide Keto, vegetarian, Paleo, low-carb and high protein meals. This deal will help HelloFresh strengthen and expand its markets further in North America.
Key Target Audience
Keto Diet Manufacturers, Suppliers and Distributors, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.