OTA Transmission Platform Market Scope
OTA transmission platform is a type of wireless transmission platform in the broadcasting industry. It is largely used in television and radio platforms for broadcasting the channels wirelessly. The primary technology used in the OTA transmission platform is ATSC 3.0, a next-gen transmission. This platform is projected to change the delivery platform of video, audio, and many other services in the near future. The deployment of ATSC 3.0, is expected to impact the transmission platform. ATSC 3.0, an advanced television systems committee standard is the key to enhance antenna televisions and allows sound upgrades and 4K resolution.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.The Players having a strong hold in the market are Harmonic, Inc., LG Electronics, and SK Telecom Co., Ltd.. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global OTA Transmission Platform market throughout the predicted period.
Harmonic, Inc. (United States), LG Electronics (South Korea), SK Telecom Co., Ltd. (South Korea), TiVo Corporation (United States), Channel Master (United States), DISH DBS Corp (United States), GatesAir (United States), Tablo TV (Canada) and Sinclair Broadcast Group (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global OTA Transmission Platform market by Type (Mobile, Television, Streaming Devices and Others) and Region with country level break-up.
On the basis of geography, the market of OTA Transmission Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
On 14th January 2020, Harmonic has announced that Vidgo has launched a new OTT service powered by Harmonic’s VOS 360 Live Streaming Platform. Vidgo’s live TV streaming service featuring sports, news and entertainment, boasts more than 100 premium channels including ABC, Comedy Central, ESPN, Fox, and the NFL Network as well as a Latino package for Spanish-speaking viewers.
Market Trend
- Rising in Demand for Online/On-demand Content Services
Market Drivers
- Increasing Telecommunication Industry Across Globe
- Growing Broadcasting Industry in the Developing Economies
Opportunities
- Technological Advancement and Development in the OTA Transmission Platform
- Increasing Penetration Rate of Smartphones
Restraints
- Intense Competition among the Competitors
Key Target Audience
OTA Transmission Platform Providers, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Other