Education and Learning Analytics Market Scope
Learning analytics is the collection, measurement, analysis, and reporting of data about learners and their contexts, for purposes of understanding and optimizing learning and the environments in which it occurs. Learning analytics is both a commercial marketplace and academic field, which have taken rapid shape over the last decade. Moreover, learning analytics provides researchers with exciting new tools to study teaching and learning. Besides, educators, instructional designers and institutional leaders gain new insights once the learning process is persistent and visible.
According to AMA, the Global Education and Learning Analytics market is expected to see growth rate of 21.69%
Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Education and Learning Analytics market throughout the predicted period.
Microsoft (United States), Oracle (United States), SAS Institute (United States), SAP SE (Germany), IBM (United States), MicroStrategy (United States), Blackboard (United States), Tableau Software (United States), Alteryx (United States), TIBCO Software (United States), Qlik (United States), Yellowfin Business Intelligence (Australia), SABA Software (United States), Schoology (Powerschool) (United States) and Latitude CG (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are D2L (Canada), Watershed Systems (United States), InetSoft (United States), BrightBytes (United States), Ellucian (United States), Certica Solutions (United States), Civitas Learning (United States), Hobsons (United States) and Zogo Technologies (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Education and Learning Analytics market , by Application (People Acquisition and Retention, Curriculum Development and Intervention Management, Budget and Finance Management, Performance Management, Operations Management and Others) and Region with country level break-up.
On the basis of geography, the market of Education and Learning Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 24 Oct 2019, TIBCO Software Inc., a global leader in integration, API management, and analytics, announced the new TIBCO Analytics Forum, an event that will offer a rich attendee experience and a comprehensive agenda to analytics professionals across multiple industries. and On 12 March 2019, at the annual convening of the American Council on Education (ACE), ,the University of South Florida (USF), received the 2019 ACE/Fidelity Award for Institutional Transformation. The recognition highlighted USF’s pioneering partnership with Civitas Learning to bring together predictive analytics and personalized case management to improve first-year retention, increase graduation rates and close achievement gaps.
On 23 July 2019, Blackboard Inc., a leading education technology company for teaching, learning and student engagement, announced the availability of its Blackboard Data developer tier, giving eligible institutions direct access to information to help manage and differentiate their learning ecosystem.
Market Trend
- Use of Machine Learning or Even Deep Learning
Market Drivers
- Rising Need for Data-Driven Decisions to Improve Education Quality
- Growing Technological Investments among Education Institutes
- Surging Demand for Learning Analytics among the Enterprises
Opportunities
- Cloud-Based Learning Analytics Solutions
- The advent of Machine Learning and Artificial Intelligence May Open Lucrative Opportunities for the Market
Restraints
- The dearth of Awareness and Skilled Resources to Manage Education Analytics Solutions
Challenges
- Lack of understanding of the Learning Analytics Ecosystem by Executives
- Poor Institutional Infrastructure Raising Data Quality, Stewardship, and Standardization Issues
Key Target Audience
Education and Learning Analytics Solutions Providers, Education and Learning Analytics Services Providers, Regulatory & Government Bodies, Downstream Vendors, End Users and Others