What is Body Cool Mist?
A body cool mist, also known as a body splash or body spray is a fragrance that doesn’t contain a high percentage of fragrant oils. It is milder than other fragrant products like perfume or deodorant. It is sprayed directly on the skin rather than on clothes. The Intensity of scent in Body mist is much lighter than perfume. It doesn't last nearly as long as perfume. Water content in the body mist is low in comparison with other fragrances
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | AXE (United Kingdom), L'Oréal (France), Este Lauder (United States), Burberry (United Kingdom), Victoria’s Secret (United States), Johnson and Johnson (United States), Adidas (Germany), Avon Products (United Kingdom), Nike (United States) and Edgewell Personal Care (United States) |
CAGR | % |
The market study is broken down by Type (Moisturizing Mist, Odor Killing Mist and Others), by Application (For Men and For Women) and major geographies with country level break-up.
The market for body cool mist is moderately fragmented with the presence of international as well as local players. Players may use strategies like a merger, acquisition and product launch to boost the market. Owing to the rising demands, there are also massive opportunities emerging for the new entrants Analysts at AMA Research estimates that Vendors from United States and European will contribute to the maximum growth of Global Body Cool Mist market throughout the predicted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
AXE (United Kingdom), L'Oréal (France), Este Lauder (United States), Burberry (United Kingdom), Victoria’s Secret (United States), Johnson and Johnson (United States), Adidas (Germany), Avon Products (United Kingdom), Nike (United States) and Edgewell Personal Care (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Amway (United States), L Brands (United States), LVMH (France), Shiseido (Japan), Coty (United States), Henkel (Germany), Kao (Japan), Marchesa (United States), Mary Kay (United States) and O Boticrio (Brazil).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Body Cool Mist market by Type, Application and Region.
On the basis of geography, the market of Body Cool Mist has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Quanity, the sub-segment i.e. Less than 50 ml will boost the Body Cool Mist market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Hypermarket/Supermarket will boost the Body Cool Mist market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material of Container, the sub-segment i.e. Glass will boost the Body Cool Mist market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In December 2019, LUSH, a body mist company, added 20 new vegan body sprays to its collection and On 8th September 2019, Kao launched a high-end “Eau de Parfum” and “Eau de Toilette” luxury collection from Molton Brown, a British luxury brand, featuring a provocative collection of 27 fragrances
Market Trend
- A surge in the adoption of premium body cool mist fragrance
Market Drivers
- Increased usage of fragrances on a daily basis especially amongst millennials owing to changing lifestyle
- The surge in adoption of body cool mist owing to a rise in the disposable income and high advertisements of the product as an essential commercial good
Opportunities
- The rise in popularity of natural and organic body mist with minimal chemical content has the prospects for body cool mist manufacturers to gain market share
- There is an increased opportunity for body cool mist sellers for tapping the increased demands especially in cities
Restraints
- Presence of toxic chemicals in body cool mist that might be harmful to skin
Challenges
- Presence of different fragrances in the market like perfume and deodorant may hinder the market expansion for body cool mist
Key Target Audience
Body Cool Mist manufacturers, Distributors/traders, Importers/Exporters, Investors, Regulatory and Government Bodies, Downstream Vendors, Up-Stream Vendors, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.