About Aerial Advertising
Aerial advertisements utilizes the application of advertisement using an aircraft. The aerial advertising comprises use of banners, billboards, etc. type of static advertisement as well as dynamic advertisement which mainly comprises of skywriting. Aerial advertising is mostly used around beaches or stadiums or places of mass gatherings around an open space. This creates a unique way of marketing the product or service while drawing mass scale attention. Aerial advertisement can be carried out using a blimp, helicopter or fixed wing aircraft as well as other means such as drones. North America is the biggest market of aerial advertising.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The increasing demand from companies to draw innovative ways to market their products or services has led to increasing popularity of the aerial advertising. Rising investments in marketing and advertising has also led to growth of the aerial advertising market. Currently the market of aerial advertisement mostly is concentrated in North America. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Aerial Opportunities L.L.C. (United States), Paramount Air Service (United States), Alarid Advertising Company (United States), Skywords Aerial Services (United States), Aerial Beacon Inc. (United States), Arnold Aerial Advertising, Inc. (United States), SkyVentures (India), Van Wagner Aerial Media LLC (United States), Ad Airlines, LLC (United States) and Airsign (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are High Exposure, Inc. (United States), Air America Aerial Ads LLC (United States) and United Aerial Advertising (United States).
Segmentation Overview
AMA Research has segmented the market of Global Aerial Advertising market by Type (Billboards, Letter Banners, Skywriting and Others), Application (Private Use and Commercial Use) and Region.
On the basis of geography, the market of Aerial Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment, the sub-segment i.e. Blimp will boost the Aerial Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Fixed Wing Aircrafts Account for Largest Market Share
Market Growth Drivers:
Increasing Competition in Advertisement and Marketing Firms and Growth in Investments in Advertisements
Challenges:
High Probability of Accident Risks Associated with Fixed Wing Aircraft Flying at Low Altitude for Advertisements
Restraints:
High Cost Associated with Aerial Advertising
Opportunities:
Markets outside North America is Largely Untapped and Drones can be Emerging New Technology used for Aerial Advertising
Market Leaders and their expansionary development strategies
In October 2022, American Infrastructure Group, Inc. agreed to purchase all shares in 1UP Aerial Drone Services, Inc. owned by Chuck Adams and Kimberly Smith-Adams. This is the second acquisition of the industrial drone business to help AIGI develop a national industrial drone operations network to capture market share in this expanding sector.
In August 2022, Paramount Australia and New Zealand announced an entertainment partnership with Qantas. The partnership gives Qantas customers access to an incredible, mega-pipeline of must-see premium content from Australia's fastest-growing major streaming service, Paramount+.
Key Target Audience
Aerial Advertising Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.