Floral Gifting Market Scope
Floral gifting is the act of giving flowers as a gift on a variety of occasions, including birthdays, Valentine's Day, Mother's Day, Christmas, and etc. Single flowers, mono-bunches, mixed bouquets, customized flower arrangements, and so forth are common examples. Floral gifts are said to be an excellent way of expressing and communicating a variety of emotions such as affection, gratitude, pity, or apologies. Massive consolidation is taking place in the supply chain. Major flower producers are pursuing vertical integration as a means of increasing profitability, and they are acquiring small farms, resulting in fierce competition.
Several traditional floral merchants in North America are moving their operations from traditional brick-and-mortar businesses to online platforms in order to reach a bigger audience. Vendors in the region are increasingly turning to on-demand floral creation to cut costs and avoid stock-outs due to variable client demand. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Floral Gifting market throughout the predicted period.
FTD Companies (United States), BloomNation (United States), Teleflora (United States), Bloomex (United States), Farmgirl Flowers, Inc. (United States), Flowerdot Ltd (United Kingdom), Florists' Transworld Delivery (FTD), LLC (United States), Gotham Florist (United States), Arena Online Ltd (United Kingdom), H.Bloom, Just Flowers, Inc. (United States) and The Bouqs Company (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Bloom & Wild (United Kingdom), UrbanStems, Inc. (United States) and Venus ET Fleur (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Floral Gifting market by Type (Steams, Bunches, Bouquets & Arrangements and Single Flower) and Region with country level break-up.
On the basis of geography, the market of Floral Gifting has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
In April 2020, FTD Companies and Homesick announced an exclusive Mother's Day collection that includes some of FTD's most popular bouquets as well as Homesick's Thank You, Mom candle.
Market Drivers
- Growing consumer preference for customized gifting options based on a certain occasion
- The increasing penetration of e-commerce platforms
- The growing number of software-based mobile applications
Opportunities
- Enhancing profitability through vertical flower gardening in small spaces
Restraints
- The decline in the demand for extravagant and complex bouquet flowers, with a movement toward cut flowers.
Key Target Audience
Customers/Public, Florist Business Plan and Floral Customers