Global Connected Toys Market Overview:
Connected toys are internet-connected toys that use Bluetooth and Wi-Fi to perform functions. It usually includes a speaker, microphone, and a data processing app. In response to children's access to screens, connected toys are developing, regulating traditional items to provide more appointment elements than digital screens have, but in doing so, linked toys increase educators' and parents' concerns about children's use of reflexive digital technology. Connected toys enable families and parents to closely monitor and participate in their children's development, disseminating evidence that would enable parents to better understand what their children are up to. The use of the internet, which successfully combines education with fun and allows parents to track their children, has resulted in an increase in the number of parents and children, propelling the market growth. In addition, the market for connected toys is being driven by increased acceptance of technology, science, mathematics, and engineering toys.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Latest Software and AI Advancements
Market Growth Drivers:
The Growing Use Of Technology, Science, Math and Engineering Toys
Challenges:
Negative Effects on Children’s Development and Internet Connected Toys Devices Are Disposed To Hacking Privacy
Restraints:
High Cost of these Products
Opportunities:
Increased Investments in R&D and Widespread and Easy Availability of Connected Platforms
Competitive Landscape:
Since several big and small players offer their goods in different geographies, the connected toys market is moderately competitive. Brand innovation and mergers and acquisitions are common tactics used by major players to expand their product offerings and remain ahead of the competition.
Some of the key players profiled in the report are Mattel (United States), Hasbro (United States), LEGO Group (Denmark), Sphero (United States), Sony (Japan), PLAYMOBIL (Germany), BANDAI NAMCO (Japan), K'NEX (United States), Konami (Japan) and Wonder Workshop (United States). Additionally, following companies can also be profiled that are part of our coverage like PlayFusion (United Kingdom), Anki (United States) and Leka (France). Analyst at AMA Research see United States Vendors to retain maximum share of Global Connected Toys market by 2028. Considering Market by Technology, the sub-segment i.e. Wi-Fi will boost the Connected Toys market. Considering Market by Distribution Channel, the sub-segment i.e. Toy Shops will boost the Connected Toys market. Considering Market by Age Range, the sub-segment i.e. 2-5 years will boost the Connected Toys market.
Latest Market Insights:
April 2021 – LEGO and Nintendo have announced the LEGO Super Luigi Starter Course. The Adventures with Luigi Starter Course is slated to launch in August. It features 280 pieces and can be combined with the previous LEGO Super Mario sets.
What Can be Explored with the Connected Toys Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Connected Toys Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Connected Toys
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Connected Toys market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Connected Toys market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Manufacturers of Connected Toys, Suppliers of Connected Toys, Wholesalers, Distributors and Retailers of Connected Toys, Investors and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.