About Jowar Flour
Over the past few decades, increasing health consciousness and rising demand for gluten intolerance and increasing diabetes ratio, among individuals, is leading to the growth of Jowar flour. This flour derived from grains of Jowar, it is used as a substitute for wheat and used in bakeries for making gluten-free bakery item. It is the world’s 5th largest most important cereal grain, after wheat, barley, rice, maize and. Moreover growing popularity among diabetics patient expected to drive the market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Jowar Flour market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Bob's Red Mill (United States), Great River Organic Milling (United States), 24 Letter Mantra (United States), Authentic Foods (United States) and Big River Grains (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Jowar Flour market by Type (Organic and Conventional), Application (Cake, Bread, Pizza, Retailer and Others) and Region.
On the basis of geography, the market of Jowar Flour has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End User, the sub-segment i.e. Household will boost the Jowar Flour market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Online Distribution Channel of Jowar Flour and Increasing Demand for Organic Jowar Flour
Market Growth Drivers:
Growing Demand for Gluten-Free Products among the Consumer and Increasing Concern towards Health Consciousness across the Globe
Restraints:
Price Fluctuation of Jowar Flour
Opportunities:
Wide Acceptance of Fermented Foods across the Globe
Market Leaders and their expansionary development strategies
In April 2023, Britannia, the largest bakery foods company and pioneer of sliced bread in India, has launched Millet Bread which contains zero added maida. Packed with the goodness of Ragi, Jowar, Bajra, and Oats, it has fiber and minerals that provide consumers with a convenient way to include millet-based options in their meals.
In June 2023, Nestlé launched KOKO KRUNCH Millet-Jowar and MUNCH breakfast cereals. KOKO KRUNCH Millet-Jowar breakfast cereals is a step in the direction of renovation where local grains such as Jowar, also known as the "King of Millets” has been introduced along with existing ingredients such as rice and wheat. With its great chocolatey taste, KOKO KRUNCH helps in making family mornings fun.
Key Target Audience
Government Agencies, Commercial Research & Development Institutions, Government Organizations, Research Organizations, and Consulting Firms, Trade Associations and Industry Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.