Global Antiperspirant and Deodorant Market Overview:
Although the phrases antiperspirant and deodorant are often used interchangeably, they relate to two different types of products. Antiperspirants decrease sweat and body smell in two ways: first, by preventing sweat from reaching the skin's surface, and second, by using antimicrobial chemicals to reduce germs that generate body odor. Deodorants differ from antiperspirants in that they solely include antimicrobial ingredients to prevent body odor and do not regulate perspiration flow. Fragrances are commonly found in antiperspirants and deodorants to help hide the smell of body odor. Antiperspirants and deodorants also contain a variety of substances that make individuals feel fresh, cool, and odor nice.
Growth Drivers
- A Rise in Consumption of For Personal Care Products
- Growing Urban and Young Population
Roadblocks
- Growing Concerns among Consumers Regarding Possible Health Issues Due To Some Ingredients
Opportunities
- Increasing Demand for Organic and Natural Deodorant Products
- A Rise in Usage of New Technologies and Attractive Packaging
Challenges
- Growing Environmental Concerns Related To Product
Competitive Landscape:
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are P&G (United States), Godrej (India), Garnier (France), Vini Group (India), L'Oreal (France), Yardley of London (United Kingdom), CavinKare (India), Adidas (Germany), Shiseido (Japan), Avon (United Kingdom) and Beiersdorf (Germany). Additionally, following companies can also be profiled that are part of our coverage like Colgate-Palmolive (United States) and Henkel (Germany). Analyst at AMA Research see Global Vendors to retain maximum share of Global Antiperspirant and Deodorant market by 2026.
Latest Market Insights:
In May 2019, Procter and Gamble had announced the acquisition of Native Deodorant, which is a San Francisco-based company valued at USD 100 million. It is a natural brand of deodorant that goes directly to the consumer. This acquisition was intended to expand Procter & Gamble's product portfolio.
In Feb 2020, Secret and Old Spice are launching innovative refillable antiperspirant cases at select retailers nationwide beginning February 2021. Additionally, both brands will expand their offering of Aluminum-Free deodorants in recyclable paper tube packaging made of 90 percent recycled paperboard, certified by the Forest Stewardship Council (FSC).
Cosmetics marketed in the United States, whether manufactured here or imported from abroad, must be in compliance with the provisions of the Federal Food, Drug, and Cosmetic Act (FD&C Act), Fair Packaging and Labeling Act (FP&L Act), and the regulations published under the authority of these laws. The FD&C Act defines cosmetics as articles intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body's structure or functions. Included in this definition are products such as skin creams, lotions, perfumes, lipsticks, fingernail polishes, eye and facial make-up preparations, shampoos, permanent waves, hair colors, toothpastes, deodorants, and any material intended for use as a component of a cosmetic product.
What Can be Explored with the Antiperspirant and Deodorant Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Antiperspirant and Deodorant Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Antiperspirant and Deodorant
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Antiperspirant and Deodorant market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Antiperspirant and Deodorant market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Wall Mount Fans Providers, Raw Material Suppliers, Traders, Distributors, and Suppliers of Wall Mount Fans, Research Organizations and End-Use Industries.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.