What is Proximity Mobile Payment Market?
Proximity mobile payment is a payment done for goods and services with a mobile phone at a physical point-of-sale (POS) terminal. This method of payment is initiated from a mobile phone that uses Near Field Communication (NFC) technology. In this credit or debit card data is stored in the phone inside a secure element, a special chip designed specifically to ensure the security and privacy of personal and financial information. It helps to eliminate the barrier by allowing retailers to send real-time feedback to the consumer, such as gifting loyalty points, sending personalized messages and e-receipts or distributing coupons to their mobile device.
The market study is being classified by Type (Near Field Communication and Barcodes), by Application (Hospitality and Tourism, IT and Telecommunications, Aviation, Retail, Media and Entertainment, BFSI and Healthcare) and major geographies with country level break-up.
Samsung Electronics (South Korea), Visa, Inc. (United States), Apple Inc. (United States), Alphabet Inc. (United States), Square, Inc. (United States), ACI Worldwide Inc. (United States), PayPal Holdings, Inc. (United States) and Mastercard (United States) are some of the key players profiled in the study.
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain competitive advantage through combined collaborations. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Proximity Mobile Payment market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Proximity Mobile Payment market by Type, Application and Region.
On the basis of geography, the market of Proximity Mobile Payment has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increased Penetration of the Internet
- High Demand for Various Applications
- Quick and Easy User Experience
Market Trend
- Increasing Adoption of Advanced Technologies
Restraints
- Lack of Awareness among People
Opportunities
- Growing Demand from End-users
Challenges
- Privacy and Security Concerns
Key Target Audience
Proximity Mobile Payment Providers, Distributors, Government Bodies and End-users