About Frozen Waffles
Frozen waffles are food that is made with wholesome ingredients, like eggs, milk, and flour which means they're good sources of fiber, as well as other nutrients. These waffles are available in different flavors and with taste. The increasing preference of consumers for natural and organic frozen waffles is expected to sustain the growth of the United States frozen waffles market. Manufacturers are planning to launch new varieties of natural and organic waffles to cater to increasing consumer demand. Due to the recent Covid outbreak, many people are working from home and this will create a growth opportunity for market players over the forecasted period. The Americas region will account for the largest frozen waffle market share and the highest growth of this market throughout the forecast period.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The market appears to be fragmented and with the presence of several companies including PepsiCo and Van’s Foods, the competitive environment is quite intense. Manufacturers of frozen waffles are encompassing innovative and distributive strategies to increase the market size of these products. Successful new product launches help in the growth of the market and also help the players to grow. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Frozen Waffles market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kellogg's Company (Unites States), General Mills (Unites States), Hain Celestial Group (Unites States), PepsiCo (Unites States), Van's International Foods (Unites States), ConAgra Foods (Unites States), Natures Path Organic (Unites States) and Birch Benders (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Trader Joe's (United States), Julian's Recipe (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Frozen Waffles market by Type (Traditional Waffle (Homestyle Waffle), Flavored Waffle and Health and Wellness Frozen Waffles) and Region.
On the basis of geography, the market of Frozen Waffles has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online (E-commerce Websites, Online Retailers) will boost the Frozen Waffles market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredients, the sub-segment i.e. Whole Wheat will boost the Frozen Waffles market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. < 100 g will boost the Frozen Waffles market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Serving Size, the sub-segment i.e. 2 Waffle will boost the Frozen Waffles market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Gluten-free Frozen Waffles
Market Growth Drivers:
Increasing Marketing Campaigns Particularly Their Frequency and Type Owing To Digitization and Related Developments, Rapid Shift toward Organic Product and Growing Awareness about Healthy Lifestyle Foods
Challenges:
Availability of the Substitute Products
Restraints:
Short Shelf Life of Frozen Waffles
Opportunities:
Increasing Disposable Income and Rise in Adult Population
Market Leaders and their expansionary development strategies
In June 2023, Private equity firm Arbor Investments has acquired Golden Malted and Heartland Waffles companies from Roch Capital. Financial terms of the transaction were not disclosed.
In September 2019, Kellogg Co. has launched Off the Grid, protein-packed frozen waffles “created to deliver a hearty and wholesome breakfast experience within any healthful lifestyle”.
Key Target Audience
Frozen Waffles Manufacturers, Raw Material Suppliers, Traders/Exporters/Importers, Food and Beverage Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.