About B2B Price Optimization and Management Software
B2B price optimization and management software enable an organization to efficiently manage and optimize the price of its goods and services. It is used by various industries including e-commerce, travel, manufacturing, etc. to analyze and predict the price of products or services according to the current market scenario, and build competitive pricing strategies. However, some vendors are highly focusing on back-office price management, product management roles, and sales intelligence in real-time to the sales representative.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The key manufacturers are targeting the innovations of the products with better quality, better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking upon mergers and acquisitions in order to maintain their presence in the market. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global B2B Price Optimization and Management Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Zilliant (United States), Brennus Analytics (France), Perfect Price (United States), Pricefx (Germany), McKinsey (United States), Price Edge (Sweden), Vendavo (United States), Vistaar Technologies (United States), Vistex, Inc. (United States) and SPOSEA (Netherlands) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global B2B Price Optimization and Management Software market by and Region.
On the basis of geography, the market of B2B Price Optimization and Management Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Vertical, the sub-segment i.e. Manufacturing will boost the B2B Price Optimization and Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Enterprise Size, the sub-segment i.e. Small & Medium Enterprises will boost the B2B Price Optimization and Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud will boost the B2B Price Optimization and Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Adoption of Cloud-based Software and Technological Advancements like AI & ML
Market Growth Drivers:
Increasing Demand for Technological Solutions to Effectively Manage Product Lifecycle and Optimize Pricing of Product or Services
Challenges:
Slow Adoption of Software by the Small & Medium Enterprises Due to Inadequate IT Budget
Restraints:
Issues Regarding Complexity and Security Will Create Hurdles for the Market
Opportunities:
Rapid Adoption by Online Retailers to Improve Their Competitive Position
Market Leaders and their expansionary development strategies
December 2021 Zilliant, Inc. (“Zilliant”), an industry leader in intelligent B2B pricing optimization, price management, and sales guidance software, will invest in a fund partnered with leading private equity firm Madison Dearborn Partners, LLC (“MDP”). Acquired. An investment firm based in Chicago. Terms of the deal were not disclosed.
In April 2021, Pricefx, the global leader in cloud-native pricing software announced its first AI-powered market simulation solution for price optimization. It is designed to enable price optimization in context of the overall product portfolio and the competition. The solution evaluates a range of products, the impact on volumes and optimizes pricing for the full portfolio. However, Pricefx’s market simulation solution uses Next Gen AI technology to simulate and predict the impact of pricing on customer purchasing behavior.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, B2B Price Optimization Management Software Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.