About Infiltration Marketing
Infiltration marketing is basically a type of marketing strategy where the company seeks to understand and participate in the consumer culture at the local level by contributing to blogs and social networking sites, usually as normal people, to promote its products. Infiltration marketing is a marketing strategy in which marketers seek to understand and infiltrate consumer culture at the local level by identifying and engaging thought leaders and trendsetters in the community and targeting their communication. Marketers try to create a strong emotional connection between the consumer and the brand in a number of ways. Infiltration marketing also leverages high impact, exciting brand sampling events at local venues. A very popular infiltration marketing method used by some marketers is to access chat rooms under the guise of an everyday user to get a marketing message across as if it were a personal recommendation.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 5.1% |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that Global Players will contribute the maximum growth to Global Infiltration Marketing market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
KLEAR (United States), Camile Forte (United States), Wizmo, Inc. (United States), MEDIA GURU (India), CIM Group (United States) and Trilogy (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Infiltration Marketing market by Type (Telemarketing, Email Marketing and Social Media Marketing), Application (Large Enterprises and Small and Medium-sized Enterprises (SMEs)) and Region.
On the basis of geography, the market of Infiltration Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Solution will boost the Infiltration Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Vertical, the sub-segment i.e. Automotive will boost the Infiltration Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Service Type, the sub-segment i.e. Managed Services will boost the Infiltration Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Demand of Technologies Such as Big Data, AI and Machine Learning and Presence of a Large Number of Vendors Providing Infiltration Marketing Platform
Market Growth Drivers:
Growing Applications of the Infiltration Marketing for Revenue Generation, Customer Management, and Order Management, Need to Increase Website Traffic, Sales Generated by Affiliate Marketing, and Database Growth and A Rise in the Number of Enterprises
Challenges:
Stiff Competition among the Major Players
Restraints:
Adapting To the Changing Trends of Technology and Deploying Such Platforms Leads to Huge Expenditure
Opportunities:
Rising Demand from Marketers to Analyze the Scale and Effectiveness of Infiltration Marketing and Advancements in Technology Along With Interactive Engagement of Customers with the Operator
Market Leaders and their expansionary development strategies
In June 2023, Thales announced a new partnership with Google Cloud to develop new data security capabilities powered by generative AI that will improve companies' ability to discover, classify and protect their most sensitive data. The partnership is part of Thales' generative AI strategy, bringing new AI-powered features and experiences to users of Thales' CipherTrust data security platform.
In October 2023, The EY organization (EY) today announces the launch of a new and fully integrated marketing campaign entitled "The Face of the Future." Through this campaign, EY promotes its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the center of the AI transformation to help deliver on the exponential value the technology provides.
Key Target Audience
Providers of Infiltration Marketing, End-Users, Potential Investors, Market Research Firms and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.