About Big Data Marketing
Media consumption is expected to increase significantly as a direct result of barriers to fighting the spread of the deadly coronavirus, which have been enforced in several countries around the world. As consumers are forced to stay at home, they turn to popular OTT service providers such as Netflix, Amazon Prime, etc., or renew/upgrade their existing pay-TV packages, procure IPTV subscriptions, etc. to meet their entertainment needs. eSports is also another sector that is expected to be positively influenced by more and more people living in their homes. The increasing number of virtual online offices combined with the increasing popularity of social media, which produces an enormous amount of data, is a key growth factor. Increasing internet penetration due to its numerous benefits, including unlimited communication, abundant information and resources, easy sharing, and online services, creates huge amounts of data in everyday life that are also expected to boost demand in the years to come.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 5.7% |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Big Data Marketing market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
4C (United States), BECKON (United States), BLUECONIC (United States), Conversion Logic (United States), Catalina Marketing (United States), Core Digital Media (United States), Data Plus Math (United States), Disqo, Inc. (United States), Gravy Analytics (United States), HAVI (United States) and Infutor Data Solutions, LLC (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are iBanFirst.com (Belgium) and INFUSEmedia (United States).
Segmentation Overview
AMA Research has segmented the market of Global Big Data Marketing market by Type (SaaS, PaaS, Consulting and Others), Application (Consumer Electronics, Finance, Retail and Media & Travel) and Region.
On the basis of geography, the market of Big Data Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organization Size, the sub-segment i.e. Small and Medium Size Enterprises will boost the Big Data Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment Type, the sub-segment i.e. On-premise will boost the Big Data Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
A Rise in Big Data Solutions in Enabling Data Experts to Understand Various Trends and Evolving Customer Preference Paired With Rising Consumer Purchasing Power
Market Growth Drivers:
Increase Operational Efficiencies and Reduce Costs, Increasing Popularity of Social Media Producing an Enormous Amount of Data and Increased Internet Penetration
Challenges:
Rising Concern Associated with Privacy
Restraints:
Data Security Concern Related With Big Data Services and The Inability of Service Providers to Provide Real-Time Insights
Opportunities:
Rising Adoption of Cloud-Based Big Data Solutions to Maximize Profits and Automate the Equipment Maintenance Process, Effectively
Market Leaders and their expansionary development strategies
In June 2023,Saleforce and Google cloud announced expanded partnership help business utilize data and AI to deliver more personalized Customer experience.
In June 2023 Sale force and Google Cloud announced expanded strategic partnership to help bossiness utilize data and AI deliver to move personalized commercial customer experience.
Key Target Audience
Providers of Big Data Marketing, End-Users, Potential Investors, Market Research Firms and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.